CRM Loyalty Manager

JR United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An exciting opportunity awaits in the Leisure & Hospitality sector for a passionate CRM Manager. This role involves leading a data-driven loyalty program aimed at enhancing customer engagement and driving revenue. You will be at the forefront of strategizing and executing CRM initiatives, leveraging insights to optimize campaigns and improve user experiences. Join a dynamic team where your contributions will directly influence business growth and customer satisfaction. If you're ready to take your career to the next level in a fast-paced environment, this role is perfect for you.

Qualifications

• 2+ years in CRM with a proven record of achieving commercial goals.
• Experience in managing digital projects and executing strategies.

Responsibilities

• Drive CRM & Loyalty Strategy aligned with commercial goals.
• Leverage customer insights to boost engagement and revenue.
• Create engaging content and optimize campaigns for maximum impact.

Skills

CRM Management

Data Analysis

Campaign Optimization

Content Creation

Stakeholder Management

Project Management

Education

Bachelor's Degree

Job description

Consumer Additions are partnering with a well-backed and fast growth business in the Leisure & Hospitality space, to recruit a CRM Manager to their team.

This role will work within a small team with senior leadership exposure, to own the app driven loyalty programme focused on driving customer engagement, footfall, and revenue. A strategic and data driven role, ideally suited for someone working with apps and passionate about product, either through online or bricks and mortar.

Job Duties:

• Drive CRM & Loyalty Strategy by setting and executing a data-led CRM plan aligned with commercial goals.
• Leverage Customer Insights by analysing member base to boost engagement, retention, and revenue.
• Optimise Campaigns by tracking performance, report key KPIs, and refine strategies for maximum impact.
• Create Engaging Content through email design, copywriting, and personalised offers to drive footfall.
• Continuously improve user experience and remove barriers to use for Loyalty & App Performance.
• Run targeted campaigns to grow new customer bases in new locations.
• Align CRM, app, website, and in-store content with marketing efforts.

Personal Requirements:

• Min 2 years working in CRM and a track record of having delivered commercial goals through loyalty.
• Experience in managing digital projects (e.g. app creation), with the ability to put strategy into action.
• Confident in managing multiple senior stakeholders with clear articulation of your ideas.
• A relentless desire to improve KPIs against targets, using data to guide decisions and optimise tactics.
• Entrepreneurial mindset, proactive and resourceful.
• Excellent collaborator, communicator, and team player.