CRM & Loyalty Lead: Retention & Growth Engine
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Job summary
BGL in London is seeking a CRM & Loyalty Lead to own membership communications, onboarding journeys, renewal campaigns and loyalty initiatives across its diverse leisure portfolio. This role aims to turn first-time visits into ongoing engagement and advocates, shaping the customer experience.
You will lead two CRM Executives, collaborate with brand, proposition, commercial and insight teams, and develop CRM capability with technology partners, data quality, segmentation and personalisation to
Job description
BGL in London is seeking a CRM & Loyalty Lead to own membership communications, onboarding journeys, renewal campaigns and loyalty initiatives across its diverse leisure portfolio. This role aims to turn first-time visits into ongoing engagement and advocates, shaping the customer experience.
You will lead two CRM Executives, collaborate with brand, proposition, commercial and insight teams, and develop CRM capability with technology partners, data quality, segmentation and personalisation to
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