CRM Lead

JR United Kingdom; Northampton; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading consultancy undergoing digital transformation is seeking a CRM & Salesforce Lead (B2B). This role involves spearheading the CRM and marketing strategy, developing client journeys, and leveraging data insights to enhance engagement and client lifetime value. Enjoy a competitive salary and a chance to shape the customer experience in a fast-paced, purpose-driven environment.

Benefits

Discretionary annual bonus eligibility

25 days annual leave (FTE) plus 6 wellbeing days

Access to an Employee Assistance Programme

Qualifications

• At least 5 years' experience in CRM and Martech roles, ideally within SME or Start-Up environments.
• Deep technical expertise with Salesforce Experience Manager and/or Pardot.
• Proven track record in developing first-party data strategies and targeted communication plans.

Responsibilities

• Lead the strategy for client segmentation and nurture plans.
• Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
• Analyse campaign performance to optimise future CRM strategies.

Skills

Analytical Skills

CRM Strategy Development

Lifecycle Marketing

Data Analysis

Tools

Salesforce Experience Manager

Pardot

Job description

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We are working with a rapidly evolving business consultancy currently undergoing a digital transformation to strengthen its customer engagement and growth strategy. The organisation is at the forefront of building equitable, inclusive workplaces for major brands globally and is now investing in CRM and Martech expertise to drive deeper client connections and expand its impact.

The CRM & Salesforce Lead (B2B) will spearhead the company’s CRM and marketing technology strategy, building intelligent client journeys and leveraging data insights to drive engagement, acquisition, and client lifetime value. This is an exciting opportunity to shape the customer experience end-to-end in a growth-driven, purpose-led environment.

The CRM & Salesforce Lead will:

• Lead the strategy for client segmentation, buyer journeys, and CRM-driven nurture plans.
• Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
• Partner with Sales and Content teams to deliver personalised, high-impact communications.
• Analyse campaign performance, applying insights to optimise future CRM strategies.
• Act as the in-house expert on Martech tools, recommending new technologies to enhance client experience.

The role requires:

• At least 5 years' experience in CRM and Martech roles, ideally within SME or Start-Up environments
• Deep technical expertise with Salesforce Experience Manager and/or Pardot.
• A proven track record developing first-party data strategies, lifecycle marketing, and targeted communication plans.
• Strong analytical skills with a test-and-learn mindset, focused on KPIs such as engagement, cohort analysis, and CLTV growth.
• Ability to thrive in a fast-paced, entrepreneurial setting, comfortable with evolving priorities and innovation.

Benefits include:

• Salary between £55,000 - £65,000
• Discretionary annual bonus eligibility
• 25 days annual leave (FTE) plus 6 wellbeing days
• Access to an Employee Assistance Programme
• Opportunity to work within a fast-growing, PE-backed organisation during an exciting transformation journey

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

Apply now to take your career to the next level with a pioneering company.