CRM Lead

JR United Kingdom; Kingston upon Hull; Remote; GBP 55,000 - 65,000; Full time

Job summary

A leading business consultancy is searching for a CRM & Salesforce Lead (B2B) to enhance customer engagement during their digital transformation. This role involves developing CRM strategy, managing email marketing, and analyzing campaign performance within a growth-focused environment. With a competitive salary and comprehensive benefits, this position offers a unique opportunity to shape client experiences while thriving in a dynamic, entrepreneurial setting.

Benefits

Discretionary annual bonus eligibility

25 days annual leave plus 6 wellbeing days

Access to an Employee Assistance Programme

Qualifications

• At least 5 years' experience in CRM and Martech roles.
• Deep technical expertise with Salesforce Experience Manager and/or Pardot.
• Proven track record developing data strategies and targeted communication plans.

Responsibilities

• Lead strategy for client segmentation and CRM-driven nurture plans.
• Manage email marketing campaigns through Salesforce/Pardot.
• Analyze campaign performance and optimize future CRM strategies.

Skills

Analytical Skills

CRM Strategy

Lifecycle Marketing

Data Insights

Tools

Salesforce

Pardot

Job description

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CRM Lead, kingston upon hull, east yorkshire

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Client:

3Search

Location:

kingston upon hull, east yorkshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

CRM & Salesforce Lead (B2B)

- Location: Remote (UK-based only)

- 6–9 month FTC

We are working with a rapidly evolving business consultancy currently undergoing a digital transformation to strengthen its customer engagement and growth strategy. The organisation is at the forefront of building equitable, inclusive workplaces for major brands globally and is now investing in CRM and Martech expertise to drive deeper client connections and expand its impact.

The CRM & Salesforce Lead (B2B) will spearhead the company’s CRM and marketing technology strategy, building intelligent client journeys and leveraging data insights to drive engagement, acquisition, and client lifetime value. This is an exciting opportunity to shape the customer experience end-to-end in a growth-driven, purpose-led environment.

The CRM & Salesforce Lead will:

• Lead the strategy for client segmentation, buyer journeys, and CRM-driven nurture plans.
• Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
• Partner with Sales and Content teams to deliver personalised, high-impact communications.
• Analyse campaign performance, applying insights to optimise future CRM strategies.
• Act as the in-house expert on Martech tools, recommending new technologies to enhance client experience.

The role requires:

• At least 5 years' experience in CRM and Martech roles, ideally within SME or Start-Up environments
• Deep technical expertise with Salesforce Experience Manager and/or Pardot.
• A proven track record developing first-party data strategies, lifecycle marketing, and targeted communication plans.
• Strong analytical skills with a test-and-learn mindset, focused on KPIs such as engagement, cohort analysis, and CLTV growth.
• Ability to thrive in a fast-paced, entrepreneurial setting, comfortable with evolving priorities and innovation.

Benefits include:

• Salary between £55,000 - £65,000
• Discretionary annual bonus eligibility
• 25 days annual leave (FTE) plus 6 wellbeing days
• Access to an Employee Assistance Programme
• Opportunity to work within a fast-growing, PE-backed organisation during an exciting transformation journey

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

Apply now to take your career to the next level with a pioneering company.