CRM Insights & Segmentation Analyst

Molton Brown Limited; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Flexible working

Health & wellbeing

Pension options

Insurance options

Job summary

Molton Brown Limited in London is seeking a CRM Analyst to provide customer behaviour insight and lifetime value reporting across global channels. You will develop loyalty- and segmentation-driven analysis to grow and retain the Molton Brown customer base.

The role focuses on CLV, loyalty program foundation, recency/frequency/value metrics, and product performance across segments. Hybrid working is supported with a broad benefits package.

Qualifications

• Graduate or equivalent with an analytical background.
• 3+ years experience operating in a CRM Analyst level role.
• Commercial awareness.
• Experience working with RFM modelling.
• Experience reporting loyalty data and Customer insight for email segmentation.
• Advanced Excel - Ability to manipulate data using v-lookup, pivot tables and advanced formulas.
• Experience using Business Insights tool preferable.
• SQL, Fabric or equivalent useful.
• Work experience and interest in retail and health & beauty preferable.

Responsibilities

• Support the CRM Manager in maintaining customer insight and lifetime value reporting to all levels of the business.
• Create customer tiering target models based on Recency, Frequency and Monetary value data.
• Regularly report on CLV metrics, maintaining and distributing the CRM dashboard.
• Identify consumer behaviour trends and recommend ROI improvements on spend.
• Conduct campaign wash-up analysis and evaluate future campaign planning.
• Review and analyse customer feedback from surveys, social media and reviews.
• Monitor competitor and loyalty trends across international territories.
• Support planning and executing customer research activities.
• Manage and provide support to the Digital analytics and optimization Executive.

Skills

Analytical background

CRM analytics

RFM modelling

Loyalty reporting

Email segmentation

Advanced Excel

SQL

Retail interest

Education

Graduate

Tools

Excel

SQL

Business Insights tool

Fabric

Job description

Molton Brown Limited in London is seeking a CRM Analyst to provide customer behaviour insight and lifetime value reporting across global channels. You will develop loyalty- and segmentation-driven analysis to grow and retain the Molton Brown customer base.

The role focuses on CLV, loyalty program foundation, recency/frequency/value metrics, and product performance across segments. Hybrid working is supported with a broad benefits package.