CRM Analytics & Loyalty Insights Analyst

Molton Brown Limited

Greater London

On-site

GBP 42,000 - 54,000

Full time

14 days+

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Flexible working

Health and wellbeing offers

Pension options

Insurance options

Job summary

Molton Brown Limited is seeking a CRM Analyst for a 12-14 month Fixed Term Contract to drive customer insight and lifetime value analysis across global channels. You will report on CLV metrics, build tiering models, and optimize campaigns from customer data.

The role supports the CRM Manager and the Digital analytics team, focusing onrecency, frequency, value metrics, and product performance insights across markets.

Qualifications

Analytical degree with strong data analysis skills.
Minimum 3 years CRM analyst experience.
Experience with RFM modelling and loyalty data.
Advanced Excel skills: v-lookups, pivots and formulas.
Retail/health & beauty interest preferred.

Responsibilities

Support the CRM Manager by maintaining customer insight and CLV reporting.
Create customer tiering models and regularly report CLV metrics.
Conduct campaign wash-up analyses to inform future campaigns.
Review customer feedback from surveys, social media and reviews.
Monitor competitor and loyalty trends across territories; support research activities.
Provide support to the Digital analytics and optimization Executive.

Skills

Analytical thinking

CRM analytics

Lifetime value modelling

Loyalty data reporting

Advanced Excel

Business insights tooling

SQL

Fabric (or equivalent)

Retail & beauty industry interest

Education

Graduate or equivalent

Tools

SQL

Fabric

Business Insights tool

Job description

The role supports the CRM Manager and the Digital analytics team, focusing onrecency, frequency, value metrics, and product performance insights across markets.

Get your free, confidential resume review.

or drag and drop your file here.