CRM Insight and Data Planning Manager

Currys plc; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Holiday benefits - 25 days of annual留e

Private medical insurance

Life Assurance

Competitive pension scheme

Access to discretionary bonus

Hybrid working; Currys Campus Waterloo

Job summary

Currys plc in London is seeking a commercially minded CRM Insight & Data Planning Manager to lead how customer data, insights and measurement drive CRM performance across the lifecycle.

You will partner with Marketing, Commercial, Finance and Data teams to turn customer insight into growth, maximise value and improve retention.

This is a highly visible, hybrid role based at the Currys Campus Waterloo, with opportunities to shape strategy and influence senior stakeholders.

Qualifications

• Significant experience within CRM, customer insight, analytics or data planning.
• Strong understanding of customer lifecycle marketing, CRM performance management and audience strategy.
• Experience working with CRM platforms such as Adobe Campaign, Salesforce Marketing Cloud or similar.
• Proven ability to analyse complex data sets and turn insights into actionable recommendations.
• Experience designing KPI frameworks, performance dashboards, attribution models or forecasting methodologies.
• Strong understanding of data governance, GDPR and customer consent management.
• Excellent stakeholder management and communication skills, with experience influencing cross-functional teams and senior leaders.
• Experience using analytics and data platforms such as Databricks, Google Analytics, SQL, Power BI, Tableau or equivalent.
• Experience within mobile, telecommunications, retail, e-commerce or subscription-based businesses.
• Exposure to AI-driven analytics, predictive modelling or advanced customer insight techniques.
• Experience leading data or reporting transformation projects.

Responsibilities

• Lead CRM insight and data planning, using customer and commercial performance data to shape audience strategies, lifecycle planning and campaign optimisation.
• CRM measurement and reporting, developing KPI frameworks that clearly demonstrate CRM's impact on revenue, customer value, retention and commercial performance.
• Identify opportunities to improve customer engagement, conversion and loyalty through actionable insight and performance analysis.
• Partner with CRM, Commercial, Finance and Data teams to support strategic planning, forecasting, investment decisions and business cases.
• Champion best practice in customer data management, governance and compliance, ensuring the effective and responsible use of customer data.
• Drive innovation in CRM analytics and reporting, exploring new technologies, self-service insight tools and AI-driven approaches to improve decision-making and efficiency.
• Act as a trusted expert and advisor, translating complex data into clear recommendations that influence stakeholders at all levels.

Skills

CRM analytics

Customer insight

Data planning

KPI frameworks

Forecasting

Stakeholder management

AI analytics

Data governance

Analytics platforms

Education

Degree or equivalent

Tools

Databricks

Google Analytics

SQL

Power BI

Tableau

Adobe Campaign

Salesforce Marketing Cloud

Job description

Role overview:

CRM Insight and Data Planning Manager

London

Currys London Campus at Waterloo

Permanent

Full Time

Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

We're looking for a commercially-minded CRM Insight & Data Planning Manager to lead how customer data, insight and measurement drive CRM performance across the customer lifecycle.

This is a highly visible role where you'll sit at the heart of our CRM strategy, partnering with Marketing, Commercial, Finance and Data teams to turn customer insight into business growth. You'll be responsible for ensuring CRM decisions are informed by robust data, meaningful analysis and clear performance measurement, helping us maximise customer value, improve retention and identify new opportunities for growth.

If you're passionate about using insight to drive action, enjoy influencing senior stakeholders and thrive in a data-led environment, we'd love to hear from you.

What you'll be doing

Role overview:

As part of this role, you'll be responsible for:

• Lead CRM insight and data planning, using customer and commercial performance data to shape audience strategies, lifecycle planning and campaign optimisation.
• CRM measurement and reporting, developing KPI frameworks that clearly demonstrate CRM's impact on revenue, customer value, retention and commercial performance.
• Identify opportunities to improve customer engagement, conversion and loyalty through actionable insight and performance analysis.
• Partner with CRM, Commercial, Finance and Data teams to support strategic planning, forecasting, investment decisions and business cases.
• Champion best practice in customer data management, governance and compliance, ensuring the effective and responsible use of customer data.
• Drive innovation in CRM analytics and reporting, exploring new technologies, self-service insight tools and AI-driven approaches to improve decision-making and efficiency.
• Act as a trusted expert and advisor, translating complex data into clear recommendations that influence stakeholders at all levels.

You’ll bring a blend of CRM expertise, analytical capability and commercial curiosity, alongside the confidence to influence business decisions through insight.

You will need:

• Significant experience within CRM, customer insight, analytics or data planning.
• Strong understanding of customer lifecycle marketing, CRM performance management and audience strategy.
• Experience working with CRM platforms such as Adobe Campaign, Salesforce Marketing Cloud or similar.
• Proven ability to analyse complex data sets and turn insights into actionable recommendations.
• Experience designing KPI frameworks, performance dashboards, attribution models or forecasting methodologies.
• Strong understanding of data governance, GDPR and customer consent management.
• Excellent stakeholder management and communication skills, with experience influencing cross-functional teams and senior leaders.
• Experience using analytics and data platforms such as Databricks, Google Analytics, SQL, Power BI, Tableau or equivalent.
• Experience within mobile, telecommunications, retail, e-commerce or subscription-based businesses.
• Exposure to AI-driven analytics, predictive modelling or advanced customer insight techniques.
• Experience leading data or reporting transformation projects.

Qualifications

• Degree educated or equivalent professional experience.
• Typically 5+ years' experience in CRM, customer insight or data planning.
• Alternatively, 3+ years in a dedicated Insight or Analytics role with strong CRM and customer lifecycle expertise.

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• Holiday benefits - 25 days of annual leave (plus bank holiday entitlement)
• Private medical insurance
• Life Assurance
• Competitive pension scheme
• Access to discretionary bonus
• Hybrid working; our primary Currys Campus is at Waterloo (WeWork)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [e-mail] and we'll do our best to help.