CRM Growth Lead — Lifecycle, Segmentation & Analytics

LVMH Group; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Bulgari, part of the LVMH group, seeks a senior CRM leader in Greater London to drive lifecycle strategy, segmentation and customer engagement. You will mentor a growing boutique CRM team, manage budgeting for activities and gifting, and collaborate with partners to enhance data-driven communications across channels.

Ideal candidate has 7+ years in CRM, strong analytical skills, and experience with Salesforce in an international setting.

Qualifications

• At least 7 years in a CRM role with segmentation and lifecycle management.
• Experience with cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning and execution of large-scale campaigns.
• Strong customer-centric mindset and stakeholder collaboration.
• Excellent verbal and written communication and analytics focus.
• Experience in an international organisation.

Responsibilities

• Develop and manage CRM strategy reflecting HQ's client strategy.
• Set up and maintain budget for boutique activities, KCPs and gifting.
• Mentor a growing team of in-boutique CRM ambassadors.
• Liaise with partners to develop CRM communication tools.
• Segment business customers and tailor communications accordingly.
• Design and implement lifecycle strategies to boost engagement and loyalty.
• Manage UK client activity at WW events and exhibitions.
• Oversee printed material orders and distribution (catalogues, invites, etc).
• Monitor CRM KPIs monthly and analyze campaigns for improvements.
• Maintain health of customer database and ensure compliant comms.
• One-to-ones and calendar management; deliverability and monthly reporting.
• Organise in-boutique events to acquire prospects and drive repeat rates.
• Collaborate with partners to optimise brand visibility and client acquisition.

Skills

CRM strategy

Lifecycle management

Segmentation

Cross-channel comms

Stakeholder engagement

Data-driven insights

Salesforce

Team leadership

Tools

Salesforce

Job description

Bulgari, part of the LVMH group, seeks a senior CRM leader in Greater London to drive lifecycle strategy, segmentation and customer engagement. You will mentor a growing boutique CRM team, manage budgeting for activities and gifting, and collaborate with partners to enhance data-driven communications across channels.

Ideal candidate has 7+ years in CRM, strong analytical skills, and experience with Salesforce in an international setting.