CRM Executive - JD

JD Sports Fashion; Bury; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a CRM Executive to manage customer databases and oversee email campaigns. This role involves deploying automated email strategies, analyzing performance metrics, and collaborating with various teams to enhance customer engagement. The ideal candidate will possess strong organizational skills and a background in CRM, contributing to the company's goal of becoming a leading global omnichannel retailer in the sports and outdoor sector. Join a dynamic team that values innovation and customer focus while enjoying excellent benefits and opportunities for personal development.

Benefits

Staff Discount

Personal Development Opportunities

Qualifications

• Experience with CRM programs is essential.
• Strong organizational skills and ability to multitask are crucial.

Responsibilities

• Manage customer database and CRM activities including email campaigns.
• Analyze email performance and recommend improvements.
• Collaborate with digital and merchandising teams for promotional campaigns.

Skills

CRM Management

Organizational Skills

Email Campaign Management

Data Analysis

Education

University Graduate

Marketing Qualification

Job description

JD Sports- Head Office, Warwick House, Bury, Bury, United Kingdom Req #250

09 April 2025

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

CRM Executive

Responsible to: JD CRM Manager

Department: Digital

Location: Bury

Hours: 40 hours per week

Role Overview:

The purpose of this job is to manage the customer database and CRM activity including email activity, research, and reporting.

Key Duties/Responsibilities:

1. Deploying and managing email campaigns including standard sends, automated sends, and trigger sends.
2. Managing the customer database, ensuring we are protecting our deliverability reputation by targeting customers effectively.
3. Understanding the customer lifecycle, implementing test and learn in order to optimise communications across all channels, email, paid, and outbound.
4. Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.
5. Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.
6. Working with the digital, buying, and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages.
7. Continued analysis and measurement of email performance and benchmarking against competitors and other leading retailers for best practice.
8. Continuously analysing and reporting site and content performance and recommending improvements and developments.
9. Developing a full email testing plan to test email content, subject lines, send times, and any other tests we wish to conduct.
10. As part of the digital team, setting a great example to all colleagues of the business.

Skills/Experience/Knowledge needed:

1. Experience of CRM programs is essential.
2. University graduate or equivalent marketing qualification is advantageous.
3. Strong organisational skills and a good multi-tasker is essential.

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff discount on JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.