CRM Executive

Forward Role; Liverpool City Region; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading retailer in fashion and homeware is seeking an Email Marketing Executive to join their dynamic marketing team. This role involves managing email communications, contributing to customer engagement campaigns, and optimizing online content to enhance customer experiences. Ideal candidates should be proactive, detail-oriented, and have a solid background in CRM marketing.

Qualifications

• Proven experience in a CRM Marketing role.
• Ability to manage multiple projects to a high standard.
• Strong written and oral communication skills.

Responsibilities

• Plan, build & manage customer life-cycle campaigns.
• Execute emails with internal design and manage online content.
• Report on performance and suggest improvements.

Skills

Copywriting

Project Management

Attention to Detail

Communication Skills

Tools

Google Analytics

Email Platforms

Excel

Job description

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Hybrid working (3 days in the office and 2 days remote)

Merseyside

Forward Role are working with a high growth, multichannel, fashion and homeware retailer to recruit an Email Marketing Executive.

Reporting into the Email Marketing Manager and working with a marketing team of 20+, you will assist in delivering an effective CRM programme the engages and delights customers and increases their lifetime value.

You will be responsible for the smooth performance of targeted email communications and engaging online content.

This is a fantastic role for someone who is driven, enjoys a hands-on approach and who is looking to take the next step up in their marketing career.

Key responsibilities:

• Work alongside the Email Manager to plan, build & manage effective customer life-cycle campaigns that build rapport and engage customers
• Brief and execute emails with internal design and use the email platform to send out to customers
• Design and manage online content that helps SEO seasonal targets and improve the customer experience online
• Maintain Facebook and Instagram platforms
• Support with customer selections and data processing
• Report on performance and make suggestions for future improvements to increase engagement and commercial targets

What you will need:

• Proven experience in a CRM Marketing role
• Able to coordinate and manage several projects at the same time and to a high standard
• Experience of using email platforms, Google Analytics and Excell
• Copywriting skills to craft engaging content across several channels
• Good attention to detail and ability to proof-read/ edit creative for images and grammar
• Strong written and oral communication skills
• Take initiative, imaginative and inquisitive
• Methodical and process driven

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.