CRM Executive

INSHUR; Brighton; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Stock options

30 days holiday

Private healthcare

Life insurance

Parental leave

Job summary

INSHUR, based in Brighton with a hybrid work model, is seeking a CRM Marketing Lead to own in-life communications across the UK, US and Netherlands. You will build multi-channel campaigns, manage the CRM roadmap, and ensure every customer touchpoint is optimized.

You’ll work with UK and US generalists and paid media specialists to drive stronger renewals and grow quote-to-policy conversion. You’ll have autonomy to test, learn and experiment, turning data into ideas and ideas into results,

Qualifications

• Solid, hands-on CRM experience building multi-channel lifecycle campaigns and automations.
• Data-led, commercial thinking; derive insights to improve metrics.
• Self-sufficient creativity; write content and build emails.

Responsibilities

• Own in-life CRM communications and journeys across UK/US/Netherlands.
• Build a data-led CRM campaign roadmap and optimize results.
• Own content calendar and campaigns from idea to final send.
• Design segmented retention, win-back and loyalty campaigns.
• Frame experiments as simple business cases and share actionable insights.
• Monitor customer sentiment including NPS and surveys for stakeholders.
• Support paid media and product/partner launches with CRM journeys.

Skills

CRM expertise

Data-driven mindset

Content creation

GDPR knowledge

Curiosity and feedback

Tools

HubSpot

Job description

Here, your CRM ideas go from first test to real results, and you'll see the difference they make.

$113M funded. Global footprint. AI-powered. Human-driven.

INSHUR is the embedded insurance powerhouse for the on-demand world. We partner with giants like Uber and Amazon to provide fair, data-backed coverage for the modern workforce. We're 200 people strong across the UK, US, and Netherlands, using AI as a multiplier to stay ahead of the curve. Want to work where tech actually meets the road? You're in the right place.

Find out more about our history, values, hiring process and more here.

The role

You’ll own our marketing CRM across the UK, US and Netherlands, creating the in-life communications, automations and campaigns that help customers choose us and stay with us. You'll have real autonomy to test, learn and experiment, turning data into ideas and ideas into results. With a colleague looking after HubSpot’s sales, operational and data foundations, you’re free to focus on building multi-channel campaigns, shaping the CRM roadmap and making every customer touchpoint count. You're the CRM expert in a growing marketing team, partnering with UK and US generalists and paid media specialists.

In your first year, success looks like stronger renewals, growing quote-to-policy conversion, and less manual effort in getting campaigns live.

This role reports to the Head of Marketing and sits within a growing team of 3.

We're based in Brighton, with a hybrid working model. You'll come into the office 1 day a week, with the rest of your time remote.

What You’ll Do

• Owning in-life communications: Building and continually improving the journeys that matter most, from quote follow-ups to renewal invites, so every message lands at the right moment.
• Building a data-led campaign roadmap: Planning and delivering targeted CRM communications, then learning from every result to make the next campaign even better.
• Bringing campaigns to life end to end: Owning the content calendar and creating campaigns from first idea to final send, including the copy, the build and the testing.
• Growing customer lifetime value: Designing segmented retention, win-back and loyalty campaigns, and spotting the right moments for upsell and cross-sell.
• Testing and learning with purpose: Framing each experiment as a simple one-page business case, measuring what happens, and sharing insights that help the whole business make better decisions.
• Listening to our customers: Looking after customer sentiment, including NPS, feedback surveys and Trustpilot, and sharing what you find with stakeholders as part of our Consumer Duty work.
• Powering wider marketing and partners: Creating segments for paid media, such as exclusion and lookalike audiences, and supporting new product and partner launches with seamless CRM journeys.

What We’re Looking For

We care more about how you think than what's on your CV. If you meet most of the essentials and are excited about the problem, apply.

Essential

• Solid, hands-on CRM experience: You've built and run multi-channel lifecycle campaigns and automations yourself, ideally in HubSpot, rather than only sending emails from a platform someone else set up.
• Data-led, commercial thinking: You enjoy finding the story in the data, running a campaign to improve a metric, and learning from the results.
• Self-sufficient creativity: You're happy writing your own content and building your own emails, rolling up your sleeves to get great work out the door.
• GDPR and marketing permissions knowledge: You understand the rules that keep customer communications compliant, so we can engage with confidence and care.
• Curiosity and the confidence to challenge: You ask why things are done a certain way, suggest better ones, and welcome open, direct feedback that helps the work improve.

Nice to have

• Insurance or regulated industry experience: Helpful for getting up to speed quickly, though we're open to people from any industry, B2B or B2C.
• A marketing or related qualification: A useful grounding, though experience matters just as much.

How The Marketing Team Uses AI

Whether you're new to AI or already building with it, we give everyone the tools, time, and support to grow. AI is a multiplier here, it handles the repetitive so you can focus on the work that actually needs you.

Across marketing, this involves leveraging smart tools to streamline copywriting, automations, and template creation, while ensuring every output stays human-led through thorough review and testing.

We also use AI tools to support our hiring process - not to make decisions, but to help us run a fairer, faster process. You can read more about how we approach that here, including tips for how you can use AI to prepare.

What To Expect From The Process

• Screen: A 30-minute call with the Talent team. We'll cover the role, your background, and your questions.
• First interview: 60-minute call with our Head of Marketing and People Team to delve deeper into your experience and team fit
• Campaign walkthrough: Onsite 60 minute interview where you walk us through a recent complex campaign you've run, using a few slides or visuals

We design this to be a two-way conversation. Come with questions — we want you to leave knowing whether this is the right move for you.

What We Offer

• Salary £40,000 to £50,000, depending on experience plus stock options for every employee
• 30 days of holiday annually, plus bank holidays
• Private healthcare for you and your family, including pre-existing conditions
• Life insurance at 3x your salary
• 13 weeks parental leave at full pay for new parents