CRM Executive

Bristol Bears; Audley Redwood; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

25 days annual leave (pro rata)

Job summary

Bristol Bears is seeking a CRM Marketing Specialist to enhance fan engagement by managing CRM communications and supporter journeys. You will lead email campaign builds, test improvements, and segment data for multi-channel use.

Ideal candidates have 3+ years in CRM and email campaigns, strong attention to detail, and solid communication skills, with a focus on accurate data and timely delivery.

Qualifications

• 3+ years’ experience using CRM systems and email campaigns.
• Strong attention to detail with accurate record-keeping.
• Good organisational and time-management skills to meet deadlines.
• Strong written and verbal communication abilities.
• Comfort with Microsoft Office, especially Excel.
• Ability to work with data, identify trends and present clearly.
• Willingness to learn new CRM systems and digital platforms.
• Customer-focused approach to deliver positive experiences.

Responsibilities

• Lead build and testing of email campaigns with A/B testing and best practices.
• Segment data in the club’s CRM for multiple channels including email and paid ads.
• Target CRM campaigns to drive loyalty and retention.
• Grow and enrich the database with CRM initiatives.
• Analyse campaign results and report to Head of Marketing and Marketing Manager.
• Use AI to automate CRM reporting and dashboards across channels.
• Collaborate with MarComms to grow fanbase and ticket sales.
• Assist with META paid ads across ticketing, retail and memberships.

Skills

CRM systems

Email campaigns

Attention to detail

Time management

Written and verbal communication

Excel

Data analysis

GDPR knowledge

Tools

Excel

Job description

Job Summary: to improve fan engagement, supporter retention and campaign effectiveness by managing and executing our CRM communications and supporter journeys

Key responsibilities:

• Lead on build and testing of all email campaigns, using A/B testing, design innovation and best practice to optimise results
• Manage the segmentation of all data sets within the club’s CRM system for use across a range of marketing channels, including email and paid ads
• Adopt a targeted approach to all CRM campaigns with a view to driving supporter loyalty and retention
• Drive initiatives to grow and enrich the club’s database, using industry leading CRM practices
• Analyse campaign results and provide regular reporting to the Head of Marketing and Marketing Manager on email performance
• Use AI to automate CRM reporting and dashboards across all marketing channels, turning campaign data into actionable insight
• Collaborate with the wider MarComms team on campaign ideas to support our overall objective of growing the fanbase and selling the stadium
• Assist with execution for META paid ads across ticketing, retail and memberships

ESSENTIAL SKILLS

• 3+ years’ experience in use of CRM systems and email campaigns
• Excellent attention to detail, with the ability to maintain accurate records and check work carefully.
• Good organisational and time-management skills, with the ability to manage multiple tasks and meet deadlines.
• Strong written and verbal communication skills.
• Good IT skills, including confidence using Microsoft Office, particularly Excel.
• An ability to work with data, identify basic trends and present information clearly.
• A willingness and ability to learn new CRM systems, databases and digital platforms.
• A customer- and supporter-focused approach, with an understanding of the importance of delivering a positive experience.
• Ability to work effectively as part of a team and build positive relationships with colleagues and stakeholders.
• Ability to work independently, show initiative and take responsibility for completing tasks.
• Strong problem-solving skills and a proactive approach to identifying and resolving issues.
• Understanding of the importance of data accuracy, confidentiality and GDPR.

DESIRABLE SKILLS

• Experience of working with a CRM system within professional sport, rugby, membership or a fan-focused organisation
• Basic knowledge of audience segmentation, personalisation and customer journeys.
• Experience of working with ticketing, membership, events or supporter databases.
• Basic understanding of campaign performance measures, such as open rates, click-through rates and engagement.
• Basic knowledge of marketing automation or email marketing platforms.
• Experience of producing reports, presentations or dashboards.
• Knowledge of social media and digital marketing.
• A qualification or relevant training in marketing, business, data, digital marketing or a related subject.

KEY RELATIONSHIPS

• Marcomms team
• Ticketing team
• Commercial and partnerships team
• Data and insights
• Event and matchday operations

HEALTH AND SAFETY

• Responsible for ensuring all health and safety procedures are followed at all times, with relevant documentation to support
• Report all incidents and accidents as required

EQUAL OPPORTUNITIES

We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee or potential employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

SAFEGUARDING

Bristol Rugby Club Limited is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment. This role would be subject to a Disclosure Barring Service (DBS) check.

BENEFITS

As part of the Bears family, you’ll have access to a wide range of benefits, including:

WORK LIFE BALANCE

• 25 days annual leave plus bank holidays (pro rata)