Burberry CRM Data Analyst

Burberry; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Burberry is seeking a highly analytical CRM Data Analyst to join our Global Customer team in London. You will leverage data to optimize CRM strategies and drive exceptional client experiences across channels.

You will work with CRM, Data Science and Digital teams, using Databricks and BI tools to structure large datasets, build dashboards, and translate insights into actions for personalization and omnichannel initiatives.

Strong communication and stakeholder management are essential.

Qualifications

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles in fashion, retail, or luxury.
• Strong proficiency in Databricks (SQL, Python, PySpark) for data transformation and analysis.
• Solid understanding of CRM principles, customer segmentation, and campaign measurement.

Responsibilities

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks.
• Identify customer insights and trends that inform personalization, targeting, and strategic decision-making.
• Design and maintain interactive dashboards (Tableau/Looker/Power BI) ensuring data accuracy for stakeholders.
• Ensure data governance and consistency across global CRM and analytics platforms.
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools.

Skills

Databricks

SQL

Python

PySpark

Tableau

Looker

Power BI

CRM analytics

Tools

Salesforce

Braze

Job description

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

We are seeking a highly analytical and technically skilled CRM Data Analyst to join our growing G lobal Customer team. In this role, you will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand's ambition to deliver exceptional client experiences.

You will work closely with CRM, Data Science, and Digital teams to translate data into actionable insights, using advanced analytics tools and coding in Databricks to structure and analyse large datasets. The ideal candidate has a balance of technical expertise and business acumen, with a passion for the luxury and fashion industry.

RESPONSIBILITIES

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
• Identify customer insights and trends that inform personalization, targeting, and strategic decision‑making.
• Design and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and usability for key stakeholders
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science

PERSONAL PROFILE

• 5 + years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector
• Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
• Solid understanding of CRM principles, customer segmentation, and campaign measurement.
• Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, B raze )
• Proven experience creating and maintaining reports and dashboards in Tableau and Looker
• Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights
• Excellent communication skills and stakeholder management, with the ability to present findings to non‑technical audiences
• A passion for fashion, luxury, and customer experience

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.