CRM Data Analyst — Luxury Fashion Analytics & Insights

Burberry; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

Burberry is seeking a highly analytical and technically skilled CRM Data Analyst to join the Global Customer team. You will leverage data to drive customer engagement, optimize CRM strategies and support the brand's ambition to deliver exceptional client experiences.

Work with CRM, Data Science and Digital teams to translate data into actionable insights, using Databricks to structure and analyse large datasets, and build dashboards in Tableau/Looker/Power BI.

Qualifications

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within fashion, retail, or luxury sector.
• Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis.
• Solid understanding of CRM principles, customer segmentation, and campaign measurement.
• Experience with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze).
• Proven experience creating and maintaining reports and dashboards in Tableau and Looker.
• Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights.
• Excellent communication skills and stakeholder management, with the ability to present findings to non-technical audiences.
• A passion for fashion, luxury, and customer experience.

Responsibilities

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
• Identify customer insights and trends that inform personalization, targeting, and strategic decision-making.
• Design and maintain interactive dashboards (Tableau/Looker/Power BI), ensuring data accuracy and usability for key stakeholders
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science

Skills

CRM analytics

Stakeholder management

Data-driven decision making

Strong communication

Attention to detail

Tools

Databricks (SQL/PySpark)

Tableau

Looker

Power BI

Salesforce

Braze

Job description

Burberry is seeking a highly analytical and technically skilled CRM Data Analyst to join the Global Customer team. You will leverage data to drive customer engagement, optimize CRM strategies and support the brand's ambition to deliver exceptional client experiences.

Work with CRM, Data Science and Digital teams to translate data into actionable insights, using Databricks to structure and analyse large datasets, and build dashboards in Tableau/Looker/Power BI.