CRM Automation Manager

The Portfolio Group; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

The Portfolio Group is seeking an Automations Campaigns Manager to lead email marketing campaigns, nurture programmes and customer segmentation to fuel business growth. The role combines marketing technology, automation, data and customer journeys to improve engagement and drive commercial results.

You will own marketing automation across prospect and customer journeys, ensuring campaigns are well planned, executed and optimised, collaborating with marketing, sales and digital teams to enhance

Qualifications

• Strong hands-on experience with marketing automation and CRM tech.
• Experience managing automated customer and prospect journeys.
• Knowledge of lead scoring, segmentation, and attribution.
• Experience integrating CRM with marketing tech.
• Data-driven decision making and analytical skills.
• Interest in AI and emerging marketing tech.
• Excellent stakeholder management and communication skills.

Responsibilities

• Manage and optimise automated marketing campaigns and customer journeys.
• Develop nurture programmes across prospect and customer touchpoints.
• Monitor campaign performance and identify improvement opportunities.
• Produce regular performance reporting against targets.
• Plan and implement testing programmes to improve campaigns.
• Collaborate with internal teams to improve lead management and engagement.
• Maintain data quality and segmentation.
• Support integrations between marketing, CRM and other systems.
• Keep up to date with marketing tech developments.

Skills

Marketing automation

CRM integration

Lead scoring

Segmentation

Stakeholder management

Tools

CRM software

Marketing automation tools

Job description

Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?

Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach.

They’re looking for an Automations Campaigns Manager to take ownership of email marketing campaigns, nurture programmes, and customer segmentation strategies to help fuel business growth.

The role will suit someone who enjoys combining marketing technology, automation, data and customer journeys to improve engagement and generate stronger commercial results.

The role

You’ll take ownership of marketing automation activity across prospect and customer journeys, ensuring campaigns are well planned, effectively executed and continually optimised.

You’ll work closely with marketing, sales, digital and other internal stakeholders to improve lead management, customer engagement and overall marketing performance.

Day to Day

• Manage and optimise automated marketing campaigns and customer journeys.
• Develop nurture programmes across key prospect and customer touchpoints.
• Monitor campaign performance and identify opportunities for improvement.
• Use automation and emerging technology to improve lead management and engagement.
• Produce regular performance reporting against agreed targets.
• Plan and implement testing programmes to improve campaign performance.
• Develop automated communication across multiple customer touchpoints and channels.
• Improve the quality and effectiveness of leads passed to commercial teams.
• Work with internal stakeholders to improve customer engagement and retention.
• Regularly review and maintain marketing data, ensuring strong data quality and segmentation.
• Support the development of integrations between marketing, CRM and other business systems.
• Identify opportunities to improve processes through automation and technology.
• Keep up to date with developments across marketing technology and automation.
• Work with senior marketing stakeholders to support wider growth objectives.

About you

We’re looking for someone with strong experience in marketing automation and campaign management, ideally within a commercially focused environment.

• Strong hands‑on experience across marketing automation and CRM technology.
• Experience managing automated customer and prospect journeys.
• Good understanding of lead scoring, segmentation and attribution.
• Experience working with CRM and marketing technology integrations.
• Strong analytical skills and a data‑led approach to decision making.
• Experience using testing and optimisation to improve campaign performance.
• An interest in AI and emerging marketing technology.
• Excellent stakeholder management and communication skills.
• Strong attention to detail and organisational skills.
• A proactive approach with the confidence to challenge existing processes and suggest new ideas.
• The ability to manage multiple priorities and deliver against deadlines.