Creator Partnerships Manager

Live Nation (Music) UK Limited; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Tickets to shows

Annual leave

Arcade games

Onsite gym

Fitness classes

Coffee bar

Lunch options

Staff events

Job summary

Live Nation UK is seeking a Creator Partnerships Manager to oversee influencer collaborations across touring and festivals. You will cultivate relationships with content creators, management companies and agencies, and develop creator campaign strategies to drive event coverage.

In this brand-new role within the communications and marketing teams, you will monitor performance, provide insights, and collaborate with teams to maximise reach on social channels. Some UK travel is included.

Qualifications

• Substantial experience in influencer marketing and content creator strategy.
• Deep understanding of social platforms (TikTok, Instagram, YouTube, Snapchat, Reddit).
• Knowledge of measurement tools and methods for content performance.
• Extensive network with creators, managers, agencies and partners.
• Highly organized with eye for detail and multi-project management.
• Strong problem-solving skills.

Responsibilities

• Oversee a dedicated content creator function across comms and marketing teams.
• Maintain and grow a centralised network of creators, managers, agencies and partners.
• Create tools to monitor, measure and analyse creator content performance.
• Devise creator campaigns with tours and festivals, including organic content, gifting and media trips.
• Travel to events and partner with marketing partnerships on creator activations.

Skills

Influencer marketing

Content creator strategy

Social media

Creator economy

TikTok

Instagram

YouTube

Measurement & tracking

Relationship building

Strategic thinking

Tools

Social media analytics tools

Job description

Job Summary

Company: Live Nation Department: Communications, Touring and Festivals Location: Farringdon, London with some UK travel Reports to: Head of Communications, Touring and Festivals Working Hours: Full time with additional hours around festival/touring season Job Type: Permanent

Role Description

Live Nation UK are seeking a Creator Partnerships Manager to oversee our work with content creators and influencers across concert touring and festivals. An exciting and brand-new role within the wider communications and marketing teams, you will cultivate relationships with a wide range of content creators, creator management companies and agencies, build creator campaign strategies, monitor content performance, and provide a resource to the wider team to drive coverage of events across social channels.

What we can offer you

• tickets to shows and festivals and unlimited annual leave


• use of arcade games in the basement games room


• onsite gym equipment


• fitness and meditation classes


• fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office


• heavily subsidised lunch options


• regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent

Who you are

• Substantial experience in influencer marketing, content creator strategy, and social media


• A true digital native with deep understanding of the creator economy and social platforms including TikTok, Instagram, YouTube, Snapchat, Reddit and new platforms


• Knowledge of social and content tracking and measurement tools and methods


• Deep relationships with a wide range of content creators, creator managers, agencies and potential partners across the creator economy


• Highly organised with a meticulous eye for detail and the ability to manage multiple projects concurrently


• Strong problem-solving skills

Behaviours

• Ability to stay calm under pressure and respond to changing priorities in a fast-paced, high-profile environment


• A self-starter with the right attitude – proactive, adaptable, and solution-oriented


• Ability to work collaboratively with a wide range of teams, from artists and creatives to production, ticketing, finance, marketing and many others.


• A strategic thinker who can also roll up their sleeves and execute plans efficiently.


• Commercially minded with an ability to connect media activity directly to sales and audience growth


• Culturally connected and passionate about live music and entertainment

What the role includes

• Manage a dedicated content creator function within the Live Nation UK comms and marketing teams, providing a resource for the wider team’s campaigns across tours and festivals


• Maintain and grow a centralised network of content creators, managers, agencies, and partners, with detailed segmentation across interests and backgrounds


• Create tools and workflows for the department to monitor, measure and analyse creator content performance


• Work collaboratively with comms leads on tours and festivals to devise content creator campaigns, including organic content proposals, gifting, hosting, and media trips


• Manage content seeding on certain events, both in-house and overseeing external agencies


• Identify new creators, trends and formats to share across the communications team in real time, enabling reactive campaigns


• Work with marketing partnerships teams on creator activations for corporate sponsors at our festivals and events, including vetting proposed partner creators and developing joint proposals


• Travel as required for events, press engagements, and meetings


• Work flexible hours, including evenings and weekends, as needed

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.