Creator Media Director

Publicis Groupe UK; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Digital Experience is hiring a Creator Media Director to put creator-led thinking at the heart of connected media planning. You’ll collaborate across growth, product, media and activation to influence how creator marketing shows up across the wider media ecosystem.

You’ll lead across planning and client teams, build trusted relationships, and champion Creator360 to drive opportunities from briefs to activation, shaping future products and adoption across Publicis networks.

Qualifications

• Solid understanding of media planning and channel integration.
• Experience across influencer marketing, social, partnerships or integrated communications.
• Ability to build trusted relationships and bring different perspectives together around a shared opportunity.
• Commercial instinct with eye for value for clients and business.
• Strong organisational and project-management skills.
• Confident in influencing through ideas, expertise and collaboration.
• Genuine curiosity about where creators, media, technology, commerce and performance are heading next.

Responsibilities

• Put creators into the media conversation, building trusted relationships with planning, strategy, investment and client teams.
• Champion Creator360, bringing creator-led thinking into live briefs, pitches and connected media plans.
• Turn opportunity into action, coordinating Creator Outcomes programmes from sale through activation.
• Connect the right expertise, bringing together activation teams, paid media, tech providers and measurement partners.
• Make the complex feel simple by translating client needs into clear, actionable plans.
• Build confidence in creator-led media by developing training, frameworks, case studies and resources.
• Help shape what comes next by listening to teams and clients and feeding learnings into products and adoption.

Skills

Media planning

Influencer marketing

Social/integrated comms

Relationship building

Commercial instinct

Organisational/project management

Influence through ideas

Curiosity about creators/tech

Job description

Company Description

Influential UK,is the next evolution in creator-led growth. Connecting Publicis Groupe’sglobal scale with Influential’s proprietary AI and conversion technology, we deliver whatno other agency can: Truly connected influencer and media strategies, and creator-ledcampaigns that influence real-world outcomes.

Our team exists within one of the world’s largest agency networks, we combine agility,teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a globalpowerhouse - allowing us to build faster, think without limits, and set new standards forthe industry.

To influence culture, our team must reflect it. We’re looking for people obsessed withthe intersection of social and creator culture, who bring a unique perspective and pointof view, to help us create award-winning work for the world’s most iconic brands likeMars, Coty, Disney, and Sky.

Overview

We’re hiring aCreator Media Director to help put creator-led thinking at the heart of connected media planning. You’ll bring together the scale of Publicis Groupe and Influential UK’s creator expertise, helping teams turn brilliant creator ideas into real opportunities for clients. Sitting across growth, product, media and activation, you’ll have the opportunity to influence how creator marketing shows up across the wider media ecosystem.

What you'll be doing:

• Put creators into the media conversation, building trusted relationships with planning, strategy, investment and client teams and helping them see where creator marketing can make a bigger impact.


• Champion Creator360, bringing creator-led thinking into live briefs, pitches and connected media plans across the network.


• Turn opportunity into action, coordinating Creator Outcomes programmes from sale through activation and keeping teams aligned around what success looks like.


• Connect the right expertise, bringing together Influential activation teams, paid media specialists, technology providers and measurement partners.


• Make the complex feel simple, translating client needs into clear, actionable plans that teams can deliver brilliantly.


• Build confidence in creator-led media, developing training, frameworks, case studies and practical resources teams can put to work.


• Help shape what comes next, listening to teams and clients, spotting opportunities and using what you learn to strengthen our products and grow adoption.

Skills we're looking for:

• A solid understanding of media planning and channel integration, and where creators can play a meaningful role.


• Experience across influencer marketing, media, social, partnerships or integrated communications, with a strong understanding of how those worlds connect.


• The ability to build trusted relationships and bring different perspectives together around a shared opportunity.


• Commercial instinct, with an eye for where great creator thinking can unlock value for both clients and the business.


• Strong organisational and project-management skills, particularly when coordinating multiple teams and moving parts.


• The confidence to influence through ideas, expertise and collaboration, even when you don't own every part of the process.


• Genuine curiosity about where creators, media, technology, commerce and performance are heading next.

Additional Information

Influential is part of Publicis Media which offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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