Influencer Manager

Publicis Digital Experience; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Job summary

Publicis Connected Media UK is seeking an Influencer Account Manager to bring creator campaigns to life across UK and global brands. You’ll collaborate with strategy, planning, social and paid media teams to deliver activations from brief through to measurable results.

You’ll source creators, lead outreach and negotiations, manage contracts and rights, and apply cultural insight to drive campaigns that meet client objectives.

Qualifications

• Experience managing influencer campaigns from brief to reporting.
• Knowledge of creator platforms, UGC, and trends.
• Experience with outreach, negotiations, contracting, and approvals.
• Understanding of campaign measurement and KPIs.
• Commercial awareness including fees and rights.
• Ability to manage multiple campaigns, deadlines and stakeholders.
• Strong, clear communication with clients, creators and colleagues.

Responsibilities

• Lead influencer campaigns from brief to activation, delivery and learning.
• Manage timelines, budgets, approvals and deliverables for campaigns.
• Source creators using cultural relevance and audience fit for each brief.
• Lead negotiations with creators, agents and talent partners.
• Manage contracts and usage rights to ensure campaigns are compliant.
• Collaborate with strategy, planning and paid media to develop ideas and activations.

Skills

Influencer campaigns

Creator sourcing

Outreach & negotiation

Influencer marketing knowledge

Commercial awareness

Organisational skills

Proactive problem solving

Job description

Company Description

Publicis Connected Media UKis a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumerexperiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon,Lotame,Publicis Commerceand Influential. Publicis Connected Media is part of Publicis Groupe.

Overview

We are hiring anInfluencer Account Manager to bring exciting creator campaigns to life across UK and global brands. You’ll create strong partnerships, turn varied briefs into effective activations and guide each campaign from initial idea through to measurable results. Working alongside specialists in strategy, planning, social and paid media, you’ll help produce culturally relevant work that delivers genuine impact. It’s a brilliant opportunity to combine creative thinking with hands-on campaign ownership.

Responsibilities

What you'll be doing:

• Lead influencer campaigns from brief and creator sourcing through to activation, delivery, reporting and learning.
• Manage timelines, budgets, approvals and deliverables, keeping clients and internal teams informed throughout.
• Find and recommend creators using cultural relevance, audience fit and the objectives of each brief.
• Lead outreach, fee negotiations and deliverable discussions with creators, agents and talent partners.
• Manage contracts, usage rights and internal approvals so campaigns are clear, compliant and ready to launch.
• Develop influencer approaches and creative ideas in partnership with strategy, planning and paid media teams.
• Use campaign results and agreed KPIs to identify learning, strengthen future work and demonstrate wider business impact.

Qualifications

Skills we're looking for:

• Experience managing influencer campaigns from initial brief through to reporting, gained within an agency, brand or similarly relevant environment.
• Practical knowledge of creator sourcing, outreach, negotiation, contracting, content delivery and approvals.
• An understanding of influencer marketing, creator platforms, social trends, UGC and campaign measurement.
• Commercial awareness, including creator fees, usage rights, deliverables, paid amplification and media objectives.
• Strong organisational skills, with the ability to manage several campaigns, deadlines and stakeholder relationships.
• A proactive, solutions-focused approach and the judgement to move work forward while knowing when to seek input.
• Warm and clear communication skills, with an inclusive, collaborative approach to clients, creators, partners and colleagues.

Additional Information

Publicis Mediaoffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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