Creative Strategy Lead - Football Culture & Branded Content

Ultimate Asset; Greater London; Hybride; GBP 90 000 - 120 000; Plein temps

Résumé du poste

Ultimate Asset is seeking a Head of Creative Strategy to lead and shape branded content, partnerships and pitches at the intersection of football culture and youth entertainment. The role blends strategic storytelling with hands-on execution across editorial, creative and production teams.

You will head a team of Creative Strategists, translate client objectives and cultural insights into distinctive platforms, and drive high-impact proposals in a fast-paced, influential sports media environment.

Qualifications

• Senior experience in creative strategy, branded entertainment, content partnerships or integrated planning.
• A strong portfolio linking insight to ideas, persuasive pitches and audience impact.
• Deep fluency in football culture and its intersections with music, fashion, gaming and entertainment.
• A sharp understanding of Gen Z behaviours and social-first formats across YouTube, TikTok and Instagram.
• Outstanding writing, deck-building, facilitation and presentation skills.
• Leadership credibility, commercial judgement and a collaborative, low-ego approach.
• Mandatory: Publishing background used to working in editorial frameworks, team management experience

Responsabilités

• Own creative strategy across branded content, partnerships and priority pitches.
• Nurture and develop the capabilities and skills of a team of Creative Strategists under your wing
• Turn brand objectives and audience insight into distinctive strategic territories and executable ideas.
• Lead briefs from discovery and ideation through deck development and senior client presentation.
• Identify emerging opportunities across global football, Gen Z culture, talent and digital platforms.
• Set the creative quality bar and connect commercial, editorial, creative and production teams.
• Build smarter processes, coach talent and grow the strategic capability of the business.
• Strengthen pitch conversion, client relationships and proactive commercial propositions.

Connaissances

Creative strategy

Branded entertainment

Content partnerships

Integrated planning

Pitch development

Team leadership

Gen Z culture

Description du poste

Ultimate Asset is seeking a Head of Creative Strategy to lead and shape branded content, partnerships and pitches at the intersection of football culture and youth entertainment. The role blends strategic storytelling with hands-on execution across editorial, creative and production teams.

You will head a team of Creative Strategists, translate client objectives and cultural insights into distinctive platforms, and drive high-impact proposals in a fast-paced, influential sports media environment.