Strategy Director - Social Studio

Footballco; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Footballco is seeking a Strategy Director, Social Studio to guide analytics and the strategic backbone of our social content service. You will lead insights, shape go-to-market strategies, and partner with creative, content, and sales teams to deliver client-ready, culturally resonant campaigns.

The role requires deep platform literacy across TikTok, Instagram, YouTube, X, and emerging channels, plus exceptional communication to influence senior stakeholders and win key pitches.

Qualifications

• Significant experience as a social strategist, content strategist, or related role.
• Strong understanding of digital platforms and football culture.
• Ability to derive actionable insights from data and audiences.
• Excellent presenter with experience engaging senior stakeholders.

Responsibilities

• Define and lead the strategic direction for the Social Studio and campaigns.
• Extract insights from data and audience research to inform briefs.
• Develop go-to-market positioning and evolving narrative for clients.
• Brief and inspire creative/content teams to align with strategy.
• Support sales teams on proposals and strategic solutions.
• Craft content strategies for TikTok, Instagram, YouTube, X and other channels.
• Collaborate across the business to foster strategic rigor.

Skills

Strategic Leadership

Insights & Research

Go-to-Market Strategy

Cross-Functional Collaboration

Commercial Growth

Platform Strategy

Teamwork

Job description

We believe football has the power to change culture, society, and a brand’s trajectory. But we see lots of brands work in football, with very few making football work for them.

We’re building a full-service creative, content, and strategy studio powered by the world’s biggest football content business. We’re passionate about working with brands, rights holders and other partners across Men’s and Women’s football and broader culture and sport verticals to help drive resonance with fans through best-in-class social content.

Footballco’s broader content and media business reaches more than 650m football fans across the world each month, entertaining and inspiring them across social, web, IRL, and leveraging our roster of football brands including Goal, MUNDIAL, Front Three, Voetbalzone, Kooora, and Spox. No one else has our reach or depth of understanding within the game. We are a team of over 250 employees globally, we’re a young company with some established brands, top-tier clients and big plans.

About the Role

Footballco is looking for a dynamic and visionary leader to step into a new role: Strategy Director, Social Studio. Working in lockstep with the Creative Director, Social Studio, you will be the analytical and strategic powerhouse behind our ‘social content as a service’ agency offering.

Do you enjoy finding ways to make the complex simple? Are you energized by the chance to inspire, build, and sell brave ideas rooted in deep audience insights to a wide range of clients looking to engage consumers via their passion for football? We’re looking for a strategist who’s plugged into the cultural zeitgeist, and understands football’s powerful adjacencies, instinctively knowing how the sport collides with fashion, music, art, gaming and more.

Crucially, this role demands absolute mastery of the social media ecosystem. You will serve as our resident platform expert, possessing an encyclopedic knowledge of how audiences behave differently across TikTok, Instagram, YouTube, X, and emerging channels. You won't just keep up with algorithm updates, new formats, and shifting best practices—you will anticipate them. Your deep platform literacy will be the engine that ensures our content and concepts are not only culturally resonant but natively optimized to dominate feeds, hack the algorithms, and drive disproportionate engagement for our brand partners

What you’ll be doing:

• Strategic Leadership: Define and lead the strategic direction for the Social Studio and for individual pitches and campaigns. Work alongside the Creative Director to ensure all creative output is grounded in robust insights, clear objectives, and a deep understanding of target audience and social platform behaviours.
• Insights Find gold in data sets, research and understanding of trends. Look for signals from social platforms and audience research, and use these insights to clarify briefs and solve commercial challenges for brands and rights holders.
• Go-to-Market Proposition: Play a key role in developing our go-to-market positioning and strategy. Ensure that our narrative is constantly evolving to capture the best of what we can offer as a social studio within Footballco, anticipating what clients will need in the future.
• Cross-Functional Collaboration: Clearly brief, inspire, and provide feedback to creative and content teams. Evaluate concepts and creative work against the original strategy to ensure campaigns deliver on marketing goals.
• Commercial Growth: Support local and global sales teams on proposals. Identify and validate strategic solutions to commercial briefs, guiding teams to improve the overall quality of our commercial proposal output and win key pitches.
• Platform Strategy: Craft overarching content strategies that get the best out of social and digital platforms (TikTok, Instagram, X/Twitter, YouTube, Snapchat), delivering measurable results and setting KPIs for campaigns.
• Teamwork: work closely with the business’s wider commercial strategy function and with cross-functional colleagues in the social studio, fostering a culture of curiosity and strategic rigor.

What you have:

• Extensive Strategic Experience: Significant experience operating as a social strategist or content strategist within a media, sports marketing, agency, or brand role.
• Socially Native and Culturally fluent: A very strong understanding of digital and social platforms, the changing landscape of sports content consumption, and the intersectionalities of football and broader culture.
• Analytical Rigor: The ability to combine creativity with a deep consideration of performance metrics, audience data, and social listening tools to formulate compelling insights.
• Exceptional Communicator: The ability to create and deliver highly persuasive presentations. You must be comfortable dealing with senior client contacts and collaborating with multiple senior stakeholders within the business.
• Collaborative Problem Solver: The ability to think calmly and creatively under pressure and question perceived wisdoms in the drive to find the best solutions for our partners.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.