Creative Strategy Lead

DNA Recruit; Bedford; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Referral bonuses

Job summary

DNA Recruit is seeking a Creative Strategist to sit at the exact point where strategy becomes creative within a fast-growing B2B agency that works with leading food and drink brands. The briefs are rarely dull, spanning pubs, cafés, QSRs and hospitality groups.

You will turn insight and audience understanding into briefs and creative platforms, collaborating with strategists, creatives and client teams from the start of a project to shape thinking, not just polish the brief.

Qualifications

• Proven experience in creative strategy, planning or brand strategy.
• Experience taking projects from insight to brief, platform and campaign.
• Strong writing skills for briefs, narratives and territory names.
• Collaborative and able to run workshops with teams and clients.

Responsibilities

• Turn insight, audience understanding and propositions into clear, inspiring briefs.
• Find organising ideas, creative territories and platforms for campaigns.
• Build narratives, stories and messaging frameworks that simplify complex challenges.
• Lead ideation sessions and workshops.
• Sharpen ideas against the brief and protect the central thought.
• Help take creative platforms across channels, touchpoints and journeys.
• Contribute to new business opportunities and proposals.
• Provide a point of view on food, drink, hospitality trends to boost creativity.
• Improve briefing and collaboration so strategy and creative stay aligned from day one.

Skills

Creative strategy

Brand strategy

Planning

Creative development

Client workshops

Written communication

Job description

DNA Recruit is seeking a Creative Strategist to sit at the exact point where strategy becomes creative within a fast-growing B2B agency that works with leading food and drink brands. The briefs are rarely dull, spanning pubs, cafés, QSRs and hospitality groups.

You will turn insight and audience understanding into briefs and creative platforms, collaborating with strategists, creatives and client teams from the start of a project to shape thinking, not just polish the brief.