Creative Strategist

JR United Kingdom; Chesterfield; Remote; GBP 60,000 - 75,000; Full time

Job summary

A health tech start-up in the UK seeks a Creative Strategist to lead content development and strategic initiatives. You will drive innovative video content while collaborating with a creative team to ensure brand alignment and maximize engagement across multiple platforms, such as TikTok and YouTube. This role offers a dynamic environment with opportunities for professional growth and equity participation.

Benefits

Shares in the business

Fast-paced collaborative environment

Qualifications

• Proven experience in creative strategy or content development.
• Strong storytelling skills and expertise in scriptwriting.
• Deep understanding of content creation for platforms like YouTube and TikTok.

Responsibilities

• Develop innovative creative strategies for social media and video content.
• Collaborate with Creative Producers to craft compelling narratives.
• Monitor content performance and adjust strategies based on engagement metrics.

Skills

Creative strategy

Storytelling

Scriptwriting

Digital engagement

Collaboration

Job description

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I am on the hunt for a Creative Strategist to join a health tech start-up that is transforming how we track and approach health and daily life.

The Creative Producer will shape high-impact video content and campaigns, acting as the bridge between creative thinking and strategic insight. You will turn audience data, platform trends, and brand messaging into engaging ideas. Working within a close-knit creative team, you will develop scripts, storyboards, and narratives for various content types, including TikToks, YouTube videos, brand campaigns, and branded content.

Location - Remote UK (occasional travel to London)

Salary - up to £75K (DOE)

Responsibilities:

• Develop innovative creative strategies for social media and video content.
• Collaborate with Creative Producers to craft compelling narratives, hooks, and on-screen stories.
• Draft, edit, and refine scripts, dialogues, and treatments for both branded and editorial content.
• Translate audience data and campaign goals into high-performing digital content.
• Work with internal teams (production, performance, client services) to ensure creative work aligns with brand objectives and KPIs.
• Monitor content performance and adjust strategies based on engagement metrics.
• Stay updated with digital trends, the creator economy, and platform algorithm changes.
• Demonstrated success in creative strategy or content development within media, agency, or digital settings.
• Strong storytelling skills, with expertise in scriptwriting, dialogue, tone, and content framing.
• Deep understanding of content creation for YouTube, TikTok, Instagram, and emerging platforms.
• Knowledge of campaign strategy, creative development, and digital engagement best practices.
• Excellent communication skills and a collaborative problem-solving approach.
• Ability to balance creative vision with brand objectives and performance targets.

In return, this startup offers a fast-paced, collaborative environment with shares in the business and additional benefits.

Please note that due to high application volume, only relevant candidates will be contacted.

All applicants must have the right to work in the UK.