Creative Strategist

Incubeta; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Incubeta is seeking a Senior Creative Strategist to sit at the intersection of creativity and business impact. You’ll blend strategic storytelling with creative excellence, helping clients understand not just what great creative looks like, but why it works and how it drives results.

Lead high‑value client conversations, shape Incubeta’s creative proposition, and build a best‑in‑class practice with real commercial weight.

Qualifications

• Proven experience developing integrated, business-outcome‑driven creative strategy at a senior level.
• Strong commercial acumen with a track record of upsell or new business growth.
• Confident, senior‑level stakeholder and client management and presentation to ExCo.

Responsibilities

• Develop integrated creative strategies tied to growth, engagement, and performance.
• Identify opportunities for innovation, including AI and automation.
• Lead commercial conversations to upsell services and grow revenue.
• Frame creative recommendations in terms of business impact and value.
• Collaborate with cross-functional teams to sell creative services.

Skills

Commercial acumen

Stakeholder management

Team leadership

New business development

Industry network

Job description

The Role

We're looking for a Senior Creative Strategist to sit at the intersection of creativity and business impact within Incubeta's Creative Team. You'll blend strategic storytelling with creative excellence, helping clients and prospects understand not just what great creative looks like, but why it works, how it drives results, and how Incubeta's solutions fit into their wider marketing mix.

You'll be responsible for inspiring and commercially growing our creative clients and prospects, while acting as a key leader in creative - growing our creative capability and market awareness across the business.

This is a great opportunity for someone who enjoys owning creative strategy end-to-end, leading high-value client conversations, and building a best-in‑class creative practice with real commercial weight behind it.

Key Responsibilities

Creative Strategy & Innovation

• Develop integrated creative strategies that are business-outcome driven, tying creative to growth, engagement, and performance
• Identify opportunities for innovation, leveraging AI and automation across creative clients and prospects
• Ensure all creative strategies are relevant to and aligned with client objectives and their audiences
• Take, review, and where successful, roll out innovative concepts and campaigns more widely
• Set the standard for market‑leading creative, visible across clients and the wider industry

Growth & Performance

• Lead commercial conversations and identify opportunities to upsell additional services or expand the scope of existing services to maximise revenue and client satisfaction
• Leverage your network for lead generation through relationship‑building, event attendance, speaking opportunities, and content creation
• Use your expertise to support the new business team in developing winning pitch strategies
• Collaborate with other teams to help them sell creative services to their own clients

Stakeholder Management

• Act as the strategic voice in client conversations, presenting creative solutions alongside the business rationale and data story behind them
• Frame creative recommendations in terms of business impact and value creation, not just marketing theory
• Support Project Managers and Traffic in balancing predictive planning against immediate delivery needs and long‑term creative roadmaps
• Prioritise markets, campaigns, and creative routes based on financial impact, resource cost, and return potential
• Distil complex data and creative trade‑offs into executive‑level messaging for ExCo or client leadership
• Ensure clients get the best experience from Incubeta across quality, service, and value

Team Leadership

• Set, model, and maintain a team culture focused on curiosity, growth, and innovation, encouraging knowledge sharing, collaboration, and proactive idea generation
• Identify and support opportunities for team members to excel outside their day‑to‑day roles, where this benefits their career progression and the wider business
• Ensure managers within the team are effective and supported, and that all team members are engaged, high‑performing, and progressing against their career goals
• Inspire wider team members with Incubeta's creative offering and how they can champion it
• Collaborate with creative experts across the group to ensure global standardisation where possible

What We're Looking For

• Proven experience developing integrated, business‑outcome‑driven creative strategy at a senior level
• Strong commercial acumen, with a track record of identifying and closing upsell or new business opportunities
• Confident, senior‑level stakeholder and client management skills, including comfort presenting to ExCo or client leadership
• Ability to translate creative and data trade‑offs into clear, business‑relevant recommendations
• Experience leading, developing, and getting the best out of a team
• A strong network and personal profile within the creative/marketing industry
• Genuine interest in how AI and automation are reshaping creative practice
• A track record of building market‑leading creative propositions, not just delivering campaigns

Why Join Us

• Lead creative strategy for a portfolio of high‑profile clients and prospects
• Play a defining role in shaping Incubeta's creative proposition and market position
• Be the strategic and commercial voice of creative at senior stakeholder and ExCo level
• Be part of a collaborative, high‑performance creative team with global reach
• Opportunity to build and scale creative capability across the wider agency

Our Package

Salary

We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance‑related bonuses are also available.

Benefits

A flexible, credit‑based benefits package including healthcare, pension contributions, gym memberships, and more.

Policies

Forward‑thinking policies designed to support a high‑performance and balanced working culture.

Learning & Development

Dedicated in‑house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.