Creative Lead

ScaleX™ Talent Solutions; Magherafelt; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

ScaleX Talent Solutions is seeking a Creative Lead to bridge performance marketing and creative strategy for Meta advertising. The role involves owning the creative strategy, translating campaign data into winning ideas, and coordinating with designers, agencies and content creators to bring concepts to life.

You will be shaping hooks, messaging and personas, using performance insights to decide what to test next, and presenting strategies to the team.

Qualifications

• At least 3 years’ relevant experience across paid social, Meta advertising, performance marketing or creative strategy.
• Must combine creative thinking with commercial data.
• Comfortable using Meta performance data to influence decisions and translate into briefs for others.
• Experience in eCommerce or consumer/DTC brands is advantageous.
• Comfortable presenting ideas and challenging thinking when needed.

Responsibilities

• Own the creative strategy behind Meta advertising campaigns.
• Analyze campaign performance to understand what works and why.
• Develop new hooks, messaging, personas and creative concepts.
• Use performance insights to decide what to test next.
• Brief and direct in-house designers, agencies and UGC creators.
• Manage multiple campaigns and keep creative production on track.
• Plan creatives around sales periods and seasonal campaigns.
• Support creative direction of email campaigns.
• Present ideas and strategy confidently to the wider team.
• Collaborate with the E-Commerce Manager and marketing team.

Skills

Paid social

Meta advertising

Performance marketing

Creative strategy

Presentation skills

Job description

Creative Lead (Meta Ads & Campaign Strategy)

Hybrid

Are you a performance-focused marketer who knows why some Meta ads work and others don't?

Do you enjoy looking at campaign performance, spotting what's working and turning those insights into the next creative idea, hook or campaign?

ScaleX Talent Solutions are working with a growing consumer brand to recruit a Creative Lead to join their marketing team in Magherafelt.

This isn't a traditional graphic design or content creation role.

You'll sit between performance marketing and creative strategy – using Meta performance data to decide what creative should be made next and then working with designers, agencies and content creators to bring those ideas to life.

You'll have plenty of ownership, so we're looking for someone who's confident making decisions, presenting their ideas and explaining the thinking behind their strategy.

What you’ll be doing

Owning the creative strategy behind Meta advertising campaigns

Looking at campaign performance to understand what's working and why

Developing new hooks, messaging, personas and creative concepts

Using performance insights to decide what creative should be tested next

Briefing and directing the in-house designer, external agencies and content/UGC creators

Managing multiple campaigns and keeping creative production moving

Planning creative around key sales periods and seasonal campaigns

Supporting the creative direction of email campaigns

Presenting ideas and strategy confidently to the wider team

Working closely with the E-Commerce Manager and wider marketing team

What we're looking for

You’ll have at least 3 years’ relevant experience across areas such as paid social, Meta advertising, performance marketing or creative strategy.

Most importantly, you’ll be someone who can combine creative thinking with commercial data.

You’ll be comfortable using Meta performance to make decisions rather than relying purely on instinct, and you’ll be confident turning those decisions into clear briefs for other people to execute.

Experience within eCommerce or a consumer/DTC brand would be particularly useful, as would experience working with agencies, designers or UGC creators.

You’ll also need to be comfortable presenting your ideas and challenging thinking when you believe there’s a better approach.

What’s on offer

This is an opportunity to take real ownership of creative strategy within a growing consumer brand, with the freedom to influence what gets created, tested and developed.

For the first six weeks, you’ll spend more time with the team while getting fully up to speed with the brand and role. Following this, the position moves to a 60/40 hybrid working arrangement, with flexibility around Tuesday, Wednesday and Thursday.