Creative Lead

BIC; Greater London; Hybrid; GBP 55,000 - 74,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid office – 2 days in, 3 days home

Salary from £65,000

15% performance bonus

27 days holiday

Volunteer days

Wellbeing programs

Pet-friendly office

Job summary

Tangle Teezer is hiring a Creative Lead to transform briefs into distinctive, commercially viable campaigns. You will lead concept development, production planning and cross-channel execution, balancing hands‑on delivery with coordinating resources and partners.

With strong storytelling and leadership, you’ll pitch for senior sign-off, manage budgets, and ensure brand identity remains consistent across social, digital and packaging. Hybrid working model and competitive compensation offered.

Qualifications

• Substantial experience producing shoots, budgets and external partnerships.
• Proven track record turning briefs into branded campaigns.
• Strong understanding of beauty industry storytelling.

Responsibilities

• Lead integrated campaigns from concept to final delivery across channels.
• Maintain brand consistency in social, digital, packaging and in-store.
• Oversee budgets, schedules, casting, locations and production partners.
• Direct on-set production and coordinate with external creatives.
• Collaborate with senior stakeholders to align objectives and priorities.
• Mentor junior team members and drive cross-functional collaboration.

Skills

Creative production experience

Creative concept development

Beauty brand storytelling

Portfolio of concepts

Visual storytelling

People management

Presentation skills

Collaborative mindset

Job description

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Hybrid

Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type—from straight to coily—and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way.

Tangle Teezer is a proud brand within BIC World, a community of iconic and inventive brands that have created simple, joyful products for over 80 years. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a "roll up your sleeves" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.

Who are we?

Healthy hair has been our mane goal since 2007. For straight, curly, fine, fragile or coily hair, our gentle brushes deliver healthier-looking hair and less breakage. From massaging and detangling to blow-drying and styling, our tools bring daily confidence—whatever tangles life throws your way.

The Role

As Creative Lead, you’ll combine original creative thinking, production expertise and people leadership to take ambitious campaigns and content from idea to delivery.

You’ll turn marketing briefs and product stories into distinctive, commercially viable campaigns, delivering consistent content across channels on time and within budget. With a clear creative viewpoint and storytelling skills you can pitch/ present for senior management sign-off.

A typical day includes concept development, shoot planning or direction, reviewing edits and photography, and managing budgets, schedules and partners. The Creative Lead ensures finished content across social, digital and packaging reflects the brand identity and agreed campaign aesthetic. This requires balancing hands‑on delivery with managing and coordinating resources and keeping an eye on the preparing for what is coming down the pipeline.

Creative concepting and development

• Develop original concepts for campaigns, launches and ongoing content, independently and with the Digital Design Lead and Head of Creative.
• Turn briefs, audience insights and product benefits into clear campaign ideas and narratives.
• Partner with the Head of Creative and Digital Design Lead to connect storytelling, design, film and photography.
• Present treatments, mood boards, storyboards and campaign outlines that explain each idea, its rationale and execution.
• Adapt central concepts for social, digital, eCommerce, retail and wider brand communications.
• Introduce cultural references, emerging talent and fresh content formats.
• Refine concepts through feedback, protecting their strength and clarity.

Production and delivery

• Lead integrated campaigns, shoots and content production from creative development and scoping to final delivery.
• Maintain brand and concept consistency across social, digital, visual merchandising and point of sale.
• Own planning, budgets, schedules, casting, locations, suppliers, shoot logistics and post-production within agreed budgets and approval limits.
• Commission and brief photographers, directors, production companies, stylists, editors and other creative partners.
• Lead on‑set production with creative leadership and external partners to deliver the agreed vision.
• Resolve complex creative and production challenges using audience insights, costs, capacity and timelines to meet business goals.
• Oversee edits, retouching, sound, versioning and delivery against creative and technical requirements.
• Manage usage rights, permissions and production approvals with relevant teams and partners.

Creative partnership and quality

• Partner with the Digital Design Lead from concept to execution, aligning content and design across campaign touchpoints.
• Uphold storytelling, visual craft and brand consistency across production outputs.
• Partner with Senior Managers across Brand, Product, Social, PR, eCommerce and Marketing to agree objectives, resolve priorities and lead creative and production projects.
• Help global and local teams adapt campaigns without losing their creative intent.
• Apply campaign learnings and audience responses to future concepts and production.
• Advise on creative development and production within your remit, guide less experienced colleagues and explain creative rationale and production information across the business.
• Build relationships within and beyond Creative to encourage collaboration and resolve delivery issues.

People and workflow

• Support the Head of Creative’s departmental strategy and decisions with recommendations on creative and production priorities, resources and improvements aligned to business goals.
• Recommend workflow, responsibility or capacity changes to the Head of Creative and implement as agreed.
• Turn departmental objectives into operational plans with clear briefs, responsibilities, review stages and production processes.
• Enable cross-functional creative collaboration across the wider creative team.
• Support team wellbeing and morale through regular check‑ins, constructive feedback and a positive environment.
• Lead the Creative Producer’s performance and development, building trust, setting objectives and owning work coordination, priorities and results.
• Build a trusted network of external creative and production partners.

What We’re Looking For

• Substantial creative production experience -managing shoots, production budgets, external partners and post-production.
• Substantial creative concept development - pitching ideas fit for the consumer and delivering integrated campaigns suited to brand and channels.
• Understand beauty audiences, trends and visual storytelling, translating product benefits into distinctive creative. Direct beauty, fashion or wellness brand experience is an advantage, not a requirement.
• A portfolio of original concepts, treatments and finished work showing your contribution at each stage.
• Strong visual judgement and storytelling across moving image, photography, digital and social.
• Proven experience managing and developing a direct report, setting priorities, coaching and supporting wellbeing.
• Inspiring presentation skills, commercial judgement and experience influencing senior stakeholders on decisions and priorities.
• A collaborative, proactive approach, with confidence to contribute ideas and the humility and skills to deliver them.

Don’t let imposter syndrome stop you applying. Even if you don’t tick every box, we’d love to hear from you!

What it means to be part of Tangle Teezer:

• Proud:We are passionately proudto do things differently, so we perform brilliantly-just like our hair tools.
• Authentic:We welcome everyone as they are, we bring our true selves to work and show up as who we want to be.
• Champion:We are champions of one another, our brand, and our environment.

The good Stuff:

• Flexible working hours with core hours from 10am to 4pm
• Working 2 days in the office and 3 days from home
• Salary from £65,000
• Performance-related bonus of15% based on annual salary
• 27 days holiday, with the option to buy or sell holiday days
• 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you
• Enhanced family policies
• Medical cash plan for everyday healthcare needs
• Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!
• Pet friendly office. Bring your furry friend to work with you!

If you require a reasonable accommodation to participate in our hiring process, please let us know at any stage.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.