Creative Director: Shape the Barefoot Movement

Vivobarefoot; West of England; On-site; GBP 90,000 - 130,000; Full time

Job summary

Vivobarefoot in Bristol is seeking a Creative Director to own the brand’s look, sound and feel—from shoe design cues to campaigns and packaging. You won’t design shoes; you’ll shape how the brand is perceived and experienced across channels.

You will lead a 9-person creative team, work with marketing and product leads, and guide AI-assisted processes to keep the work bold and distinctive. Experience in outdoor or sustainability-focused footwear is a plus.

Qualifications

• Led bold campaigns, collections or launches with proven ideas.
• Obsessed with materials, making and detail.
• Shaped products and how they’re shot, filmed and sold.
• Made nature, landscape and movement feel fresh and alive.
• Led a creative team and hired well, sharing credit.
• Collaborated closely with commercial colleagues.
• Fluent with AI tools.

Responsibilities

• Define and evolve Vivobarefoot's creative direction for all campaigns and markets.
• Own the visual identity across type, color, photography, film, retail and packaging.
• Own the tone of voice, including AI-assisted copy model.
• Shape the range look and feel with the Product Design lead during seasonal reviews.
• Sign off on creative for brand and craft, raising standards each season.
• Lead a team of 9 across Commercial creative, Campaign creative and studio coordination.
• Leverage AI to accelerate studio output without homogenizing work.

Skills

Daring ideas

Craft first

Product to image

Taste outdoors

Team leadership

AI tools fluency

Footwear/outdoor experience

Job description

Vivobarefoot in Bristol is seeking a Creative Director to own the brand’s look, sound and feel—from shoe design cues to campaigns and packaging. You won’t design shoes; you’ll shape how the brand is perceived and experienced across channels.

You will lead a 9-person creative team, work with marketing and product leads, and guide AI-assisted processes to keep the work bold and distinctive. Experience in outdoor or sustainability-focused footwear is a plus.