Creative Director, Brand Studio

11310 Expedia.com Ltd.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group in London seeks an award-winning Creative Director to lead the creative vision for Expedia, Hotels.com and Vrbo. You will guide Brand Studio, setting the creative standard and guiding a multidisciplinary team through concept to delivery.

You will champion innovative approaches, including generative AI, while balancing craft with speed and business priorities. Strong leadership and a standout portfolio are essential.

Qualifications

• 10+ years in creative roles at in-house brand studios, agencies or design consultancies.
• 5+ years leading creative teams and managing diverse designers, motion, copy and AI talent.
• Strong portfolio with brand, campaign, digital and product work.
• Experience hiring, mentoring and developing creative staff.
• Knowledge of brand systems and maintaining consistency across channels.
• Experience briefing and managing motion, photography, video and AI production.
• Fluency with tools such as Figma, Adobe Creative Suite and Weave, plus scalable workflows.
• Awareness of AI-driven creative tools and responsible usage.
• Ability to balance creative ambition with deadlines, budgets and priorities.

Responsibilities

• Set the creative vision for Expedia, Hotels.com and Vrbo brands.
• Shape Brand Studio’s point of view and craft standards across touchpoints.
• Define AI integration into workflows while maintaining human-led work.
• Lead projects from concept through delivery across multiple campaigns.
• Hire, manage and develop a cross-disciplinary design team.
• Direct freelance and agency partners for overflow work.
• Strengthen systems, guidelines and playbooks; manage briefs and reviews.
• Partner with senior stakeholders and cross-functional teams for alignment.
• Balance workload and push back on scope or timelines when needed.

Skills

Creative leadership

Brand systems

AI production

Team management

Strategic vision

Deadline management

Tools

Figma

Adobe CC

Weave

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you’ll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

About the role

We’re looking for an award-winning, hands-on Creative Director to lead the creative vision for three of the world’s biggest travel brands: Expedia, Hotels.com and Vrbo. Leading our Brand Studio team on visual identity and commercial and retail creative, you will shape how travellers see and feel our brands, raising the bar for creative everywhere they show up. In this position, you will set the creative point of view, own the quality of everything the studio makes, and guide a multidisciplinary team of designers, motion designers, copywriters and generative AI specialists. Pushing our brands to be bolder and more distinctive, you will balance creative craft with speed. We also expect you to champion innovation and future-state thinking, exploring what generative AI and new tools make possible for our brands. Reporting to the Senior Director, you will shape the roadmaps, systems and partnerships that keep the studio ahead of a fast-changing creative landscape. Above all, you will foster a culture where craft and great ideas come first, and creative innovation thrives.

In this role

• Set the creative vision.
• Shape Brand Studio’s creative point of view and the standard of craft across every brand touchpoint.
• Bring a clear view on where AI fits in our workflow and what should stay human.
• Lead work from concept to delivery. Turn strategy and business goals into ideas, and guide campaign, brand, product and marketing work through to final delivery.
• Build and grow the team. Hire, manage and develop a team across design, motion, copy and brand.
• Direct freelance and agency partners for overflow and specialist work.
• Strengthen systems and process. Own the brand’s creative systems, guidelines and playbooks, along with the briefing and review process that keeps quality high as volume grows.
• Partner with senior stakeholders. Be the lead creative voice with senior leaders and work closely with integrated marketing and teams across the business.
• Manage studio capacity. Balance the workload across many briefs and know when to push back on scope or timelines.

Experience and Qualifications

• 10+ years in creative roles at an in-house brand studio, agency or design consultancy, including 5+ years leading creative teams.
• A portfolio that shows strong creative direction across brand, campaign, digital and product work, including original ideas you led.
• Experience hiring, managing and developing creative talent.
• A strong understanding of brand systems and how to keep work consistent across many briefs and channels.
• Experience briefing and managing motion, photography, video and AI production.
• Fluency with creative tools such as Figma, Adobe and Weave, and familiarity with scalable production workflows.
• Working knowledge of AI creative tools, and a view on how to use them responsibly.
• The ability to balance creative ambition with deadlines, budget and business priorities.

Nice to have experience

• Experience building or scaling an in-house studio.
• Experience in a large, multi-brand or global organisation.
• Experience building AI-assisted creative workflows from scratch.
• Experience working with growth or performance marketing teams to turn brand creative into high-performing digital assets.
• Award-winning or widely shared creative work.

If this sounds like you, we’d love to see your work.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands - Expedia®, Hotels.com®, and Vrbo® - the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is here.