Creative Director

Go City Ltd; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the travel sector is seeking a Creative Director to lead creative strategy and design excellence. This role involves collaboration across teams, managing creative assets, and exploring innovative technologies like Generative AI. The ideal candidate will have extensive experience in design, excellent communication skills, and a passion for creativity.

Benefits

Competitive salary

Enhanced pension contributions

Life assurance

25 days annual leave plus bank holidays

Buy additional leave scheme

Floating holidays

Upgraded family leave

Work from anywhere for up to 4 weeks/year

Dedicated time for professional development

Personal learning budget

Access to mental health support

Annual explorer passes

Employee Assistance Program (EAP)

Cycle to Work scheme

Health care cash plan

Qualifications

• At least 8 years in a senior design role, with agency and in-house experience.
• Experience in travel, ecommerce, or media sectors preferred.

Responsibilities

• Lead creative strategy and elevate design excellence across marketing activities.
• Collaborate with multiple stakeholders to ensure consistency across efforts.
• Manage and update the Go City Brand Book for cultural relevance.

Skills

Adobe Creative Suite

HTML

Typography

Digital Illustration

Motion Graphics

UI/UX Design

Communication

Education

Bachelor’s Degree in Digital Design

Bachelor’s Degree in Graphic Design

Job description

Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours, and activities they want to visit at incredible savings.

Backed by successful private equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with over 3 million customers worldwide. We have ambitious plans to leverage these capabilities for continued growth. Go City is seeking like-minded, problem-solving individuals to join our team and shape our future.

We listen to our customers, partners, and team to improve our business daily. For more information and to explore our products, visit www.gocity.com.

Job Title: Creative Director

Contract Type: Permanent, full-time

Location: London (hybrid, 2-3 days a week in the office)

Reporting Line: VP of Global Brand Marketing

Direct Reports: Graphic Designer (London-based), Creative Manager (Singapore-based), 2 freelance designers (Asia-based), Copywriter

Role Overview

We’re looking for a Creative Director to lead our creative strategy and elevate design excellence across marketing activities. You will champion brand-first thinking, develop creative frameworks that position Go City uniquely in the market, and ensure creative assets meet high standards. You will also explore how Generative AI can help build scalable, distinctive creative content.

You will collaborate with multiple stakeholders, especially the Product team, to ensure consistency across acquisition and conversion efforts. Your responsibilities include creative strategy, production, team leadership, campaign briefing, and overseeing photo and video shoots.

Key Responsibilities

Creative Strategy

• Translate brand fundamentals into innovative creative approaches
• Maintain brand guardianship while fostering creativity and innovation
• Collaborate with Product Design for visual identity and overall strategy
• Work with brand, PR, social, paid media, and content teams to drive revenue
• Manage and update the Go City Brand Book to ensure consistency and cultural relevance
• Introduce new ideas and technologies to enhance the customer journey
• Use validation frameworks to measure creative impact

Design

• Create marketing materials across digital and physical formats for the customer journey
• Foster a culture of testing and learning to improve creative performance
• Manage design assets including templates, social media creatives, landing pages, PR materials, presentations, and outdoor ads
• Embrace AI and other technologies to optimize workflows and creative outputs
• Coordinate with local agencies to ensure cohesive campaigns

Team Leadership & Collaboration

• Lead by example, inspiring creative excellence
• Ensure timely, high-quality project delivery within budget
• Manage workflows effectively
• Work closely with cross-functional teams to integrate creative solutions
• Foster an inclusive, collaborative environment that encourages innovation

Essential Skills & Qualifications

• Bachelor’s Degree in Digital Design, Graphic Design, or related field
• Proficiency in Adobe Creative Suite, HTML, typography, digital illustration, motion graphics, UI/UX design
• At least 8 years in a senior design role, with agency and in-house experience
• Experience in travel, ecommerce, or media sectors (preferred)
• Proven success in developing and executing creative campaigns
• Strong understanding of the travel and tourism industry
• Excellent communication skills in English; additional languages a plus
• Strong emotional intelligence and experience managing external agencies
• Ability to thrive in a fast-paced environment and adapt quickly
• Excellent organizational and project management skills

Our team offers opportunities for growth, learning, and contribution beyond the job description.

We prioritize health, safety, wellbeing, and data privacy, expecting all colleagues to uphold these standards daily.

Perks & Benefits

• Competitive salary
• Enhanced pension contributions
• Life assurance
• 25 days annual leave plus bank holidays
• Buy additional leave scheme
• Floating holidays
• Upgraded family leave
• Work from anywhere for up to 4 weeks/year
• Dedicated time for professional development
• Personal learning budget
• Access to mental health support
• Annual explorer passes
• Employee Assistance Program (EAP)
• Cycle to Work scheme
• Health care cash plan

We are committed to inclusivity and equal opportunity. We welcome applications from all backgrounds and uphold the highest standards in our hiring and promotion processes.