Creative Director

Forward Role Recruitment; Huddersfield; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid working (3 days in office / 2)

Job summary

Forward Role Recruitment is searching for a Senior Creative Leader to shape and evolve a heritage consumer brand. You will guide creative vision across digital, social, retail and omnichannel touchpoints and help build a stronger in-house team.

The role reports to Marketing Director, with a focus on connecting with younger, digitally minded consumers and transforming the brand.

Qualifications

• 8+ years of experience in creative, brand or design with senior creative leadership experience.
• Proven track record leading brand transformation.
• Background in consumer goods, retail, fashion or lifestyle brands may be advantageous.

Responsibilities

• Define and evolve the brand's creative direction across consumer touchpoints.
• Lead brand and product campaigns from concept through production.
• Build and develop the in-house creative team.

Skills

Creative leadership

Brand transformation

Agency & in‑house

Team management

AI & emerging tech

Job description

Location: Huddersfield (Hybrid – 3 days office / 2 days home)

Experience: 8+ years

Sector: Consumer goods, retail, fashion, lifestyle or other emotive, product-led brands

About the Business

A well-established, heritage consumer goods and retail business supporting families throughout their parenting journey, furniture, interiors, pushchairs, clothing, equipment and toys. The business is entering a period of transformation, with an ambition to become the go-to destination for expectant parents and to modernise how the brand looks, feels, and communicates.

The Role

A senior creative leadership role, reporting to the Marketing Director, responsible for shaping and evolving the brand, with a particular focus on connecting with younger, digitally minded consumers. You'll lead creative vision across digital, social, retail and omnichannel touchpoints, and play a key role in building a stronger in-house creative function.

Key responsibilities:

• Define and evolve the brand's creative direction across all consumer touchpoints
• Lead brand and product campaigns from concept through to production
• Build and develop the in-house creative team (designers, copywriters, content creators)
• Reduce reliance on external agencies by growing in-house capability
• Drive creative innovation across digital, social and emerging technology, including AI
• Manage external agencies and creative partners
• Partner closely with Marketing, Product, Digital, Retail and Commercial teams

About You

• 8+ years' experience in creative, brand or design, with senior creative leadership experience
• Proven track record leading brand transformation
• Strong background in consumer goods, retail, fashion or lifestyle brands
• Experience across both agency and in-house environments
• Skilled in creative direction, art direction, photography and storytelling
• Experience managing and growing creative teams
• Commercially minded, with an interest in AI and emerging creative technology
• Confident, hands‑on leader comfortable working through change and ambiguity

What's on Offer

• Hybrid working (3 days Huddersfield office / 2 days home)
• Lead the creative transformation of an established consumer brand
• Build and shape an in-house creative function
• Significant influence across brand, creative, digital and omnichannel strategy

If you're an experienced Creative Lead, Creative Director, Head of Creative or senior brand creative ready to transform an established consumer brand, we'd love to hear from you.