Creative Copywriter

Global University Systems; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading education sector organization seeks a Creative Copywriter to craft engaging content across digital platforms. The role requires extensive experience in creative writing, strong communication skills, and the ability to work collaboratively in a team. Ideal candidates should be passionate about education and possess a solid understanding of content optimization and SEO strategies.

Qualifications

• More than 5 years of creative copywriting experience.
• At least 2 years in a team-oriented environment.
• Knowledge of SEO, SEM, and social media advertising.

Responsibilities

• Develop compelling copy for various digital channels.
• Collaborate with marketing and PR teams.
• Write content to boost engagement and SEO.

Skills

Research

Content Optimisation

Project Management

Collaboration

Problem Solving

Strategic Thinking

Web Writing

SEO

Fluent English

Education

Undergraduate Degree or Equivalent Experience

Digital Marketing Qualification

Writing Qualification

Tools

Microsoft Office

SEO Tools

Content Management Systems

Social Media Management Tools

Job description

As a Creative Copywriter, you will contribute to the success of the UK College Division of GUS, harnessing technology and digital platforms to create engaging campaigns that resonate with our brand's ethos. Your work will span channels such as social media, PPC, SEO, newsletters, and conversion activities, building a comprehensive content portfolio.

To excel, you should be an exceptional communicator capable of conceptualising and implementing creative ideas, knowing when to leverage technology to accelerate writing and when human creativity is essential.

The ideal candidate will have extensive experience producing impactful written content for multinational companies and be a natural team player eager to contribute to a creative environment.

Position:

Key Activities & Responsibilities

• Develop compelling copy for social media, PPC, SEO, content marketing, and PR, ensuring consistency in tone and style.
• Collaborate with marketing and PR teams to create engaging ad copy for campaigns.
• Write articles, blogs, and other content to boost engagement, brand visibility, and SEO.
• Draft press releases and storytelling pieces to highlight the activities and successes of the UK College Division.
• Utilise AI and technology to enhance copywriting, knowing when a human touch is needed.
• Align content with company goals and marketing strategies.
• Stay updated on content trends and implement best practices.
• Participate in brainstorming sessions and collaborate with teams and agencies.
• Manage a content calendar aligned with marketing and business goals.
• Ensure content promotes diversity, equity, and inclusion.
• Conduct content audits and provide improvement recommendations.
• Maintain high quality and brand consistency in all copy.

Requirements:

Qualifications/Education

• Undergraduate degree or equivalent experience

Desirable

• Digital marketing qualification
• Writing qualification

Knowledge & Skills

• Strong research, analytical, and content optimisation skills.
• Interest in emerging technologies like AI, automation, and data analytics.
• Project management skills for handling multiple projects.
• Excellent communication and collaboration skills.
• Problem-solving and strategic thinking abilities.
• Understanding of web writing, SEO, and keyword optimisation.
• Proficiency in Microsoft Office, especially Word and PowerPoint.
• Fluent in English with excellent writing and editing skills.
• Portfolio demonstrating writing and creative skills.

Experience

Essential

• Over 5 years of creative copywriting across multiple channels.
• At least 2 years in a team-oriented environment.

Desirable

• Passion for education sector.
• Experience with SEO tools, social media management, and content management systems.
• Background in digital marketing including SEO, SEM, and social media advertising.