Senior Creative Copywriter and Editor

Twinkl Educational Publishing; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the educational publishing sector is seeking a Senior Copywriter to join its creative team. The role entails crafting compelling narratives, developing impactful messaging across various platforms, and collaborating closely with designers and marketers. The ideal candidate is an adaptable storyteller, proficient in managing multiple projects while adhering to brand guidelines, and passionate about creating engaging content.

Benefits

33 annual leave days per year (pro-rata)

Diversity, inclusion and belonging initiatives

Supportive work culture

Quarterly company awards program

Me day, charity day, and Twinkl subscriptions

Life insurance and enhanced pension contributions

Qualifications

• Experience crafting engaging narratives and developing copy for multiple channels.
• Detail-oriented, organized, and skilled at managing projects.
• Experienced in brand communication and collaborating with stakeholders.

Responsibilities

• Develop copy for campaigns, digital ads, and editorial content.
• Maintain and refine brand's tone of voice across platforms.
• Collaborate with stakeholders to create effective messaging.

Skills

Storytelling

Collaboration

Brand Communication

Project Management

Adaptability

Job description

3 days ago Be among the first 25 applicants

Twinkl Educational Publishing provided pay range

This range is provided by Twinkl Educational Publishing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Location: Remote UK

Line Manager / Points of Contact: Head of Creative, Head of Product Marketing

Hours: 37.5h per week

Are you a natural storyteller with a passion for crafting compelling narratives? Do you thrive in a fast-paced creative environment, balancing strategic thinking with fresh engaging ideas? If so, this role could be the perfect opportunity for you.

We’re looking for a Senior Copywriter to join our internal Brand & Creative team. This role is ideal for someone who can bring ideas to life with words, develop impactful messaging and ensure our brand voice resonates across all channels.

Our work is varied and dynamic, supporting teams across the business with everything from brand campaigns to thought leadership articles. You’ll need to be adaptable, detail-focused and confident writing for multiple platforms, including digital, social and print. A strong understanding of tone of voice and brand storytelling is essential, along with the ability to push creative boundaries where it matters most.

But copywriting isn’t just about words on a page. You’ll be collaborating with designers, marketers and stakeholders to shape messaging, refine concepts and craft compelling narratives that connect with audiences. As a senior member of the team, you’ll also support midweight copywriters, providing feedback and mentorship to help elevate their work.

Experience working directly with brands or clients is a big plus.

This is a fantastic opportunity to take ownership of creative projects, refine your strategic writing skills and have a real impact on our brand’s storytelling. If you’re up for the challenge, we’d love to hear from you!

Main Responsibilities Include

• Concept Development & Copywriting: Develop clear engaging copy across multiple formats, including campaigns, digital ads, email marketing, video scripts and editorial content.
• Brand Voice & Messaging: Maintain and refine our brand’s tone of voice, ensuring consistency while exploring ways to enhance messaging impact.
• Collaboration & Communication: Partner with designers, marketers and stakeholders to develop compelling creative solutions and provide constructive feedback to midweight copywriters.
• Storytelling & Strategy: Shape narratives that connect with our audience, balancing creativity with strategic intent.
• Project & Workflow Management: Manage multiple projects efficiently, meet deadlines and contribute to a smooth high-performing in-house team.
  
  

To Succeed In The Role, You Will Be

• A strategic storyteller: Able to craft engaging narratives that resonate with audiences and drive engagement.
• Detail-oriented and organised: Skilled in managing multiple projects while maintaining high writing standards and consistency.
• Confident writing for multiple channels: Experienced in developing copy for digital, social, video and print, adapting tone and style as needed.
• Skilled in brand communication: Adept at refining and applying brand voice consistently while bringing fresh creative ideas.
• A strong communicator and collaborator: Comfortable working with stakeholders, interpreting briefs and providing constructive feedback.
• Adaptable and innovative: Able to embrace new ways of working and push creative boundaries while keeping messaging clear and effective.
• Experienced in video scripting and storyboarding: Prior experience writing video scripts and video storyboarding is a plus.
• A mentor and team player: Enthusiastic about supporting midweight copywriters, providing guidance and feedback to help refine their skills and elevate the team's output.
  
  

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Primary and Secondary Education

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