Creative content lead

Wilsoncooke; Manchester; On-site; GBP 28,000 - 45,000; Full time

Job summary

A leading brand performance agency in Manchester is seeking a creative content lead to join their expanding Client Services team. The ideal candidate will have at least 4 years of experience in content writing and project management, demonstrating creativity and analytical skills. Responsibilities include developing content strategies, creating high-quality marketing content, managing multiple projects, and analyzing performance metrics. The company promotes a flexible working environment and values continuous improvement.

Qualifications

• A minimum of 4 years of experience in content writing.
• Proven track record of managing multiple projects.
• Strong writing, editing, and creating skills with attention to detail.
• Ability to manage multiple projects and prioritize workload.

Responsibilities

• Plan and manage clients' content strategy.
• Create engaging content across all marketing channels.
• Measure and analyze content performance using various analytics tools.
• Own and lead brand expression across written/visual language and campaigns.
• Coordinate numerous jobs through project management to meet briefs and schedules.
• Measure performance metrics and iterate strategy based on results.

Skills

Content writing

Project management

Digital marketing

Creativity

Analytical skills

Tools

Google Analytics

Facebook Insights

Twitter Analytics

Job description

Department: Performance
Location: Studio – Manchester/M1 + flexible home working
Salary: Salary dependent on experience
Contract type: Full time / Permanent

WilsonCooke is a brand performance agency that has been in business for over 30 years. We believe that results are achievable when an organisation has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive sustainable growth for our clients’ brands and businesses.

It’s a great time to join WilsonCooke – we are experiencing growth are now looking to expand our Client Services team by hiring a creative content lead This is a very exciting opportunity to primarily support our client accounts with clear career progression and the chance to develop your skills across all areas of the marketing mix.

The ideal candidate will have a minimum of 18 months experience in a commercially orientated agency working on digital accounts and looking for an opportunity to develop and progress their career. An enthusiastic, pro‑active, driven and career focused individual is crucial for this position.

Main responsibilities

• The planning, developing and managing of clients’ content strategy to improve their brand awareness, digital presence and achieve their digital marketing goals.
• Develop, manage and activate content plans across our clients platforms driver user growth
• The ability to create creative content for a variety of clients for all marketing channels. Our ideal candidate is an experienced content professional with demonstrable creative writing skills and the ability to turn ideas into thought provoking content that stands out.
• Own and lead our clients brand expression across written/visual language, campaigns, social media and graphics to ensure strong and clear brand positioning as a route to competitive success
• Responsible for delivering creative, content & campaigns that are high quality, on‑brand for our clients and consistently delivered to a high standard across all channels
• Lead content creation and editorial plan based around our topics of authority for our clients, ensuring all content is engaging and relevant to customer moments
• Coordinate numerous jobs through project management, ensuring all work is on brief and delivered on schedule
• Measure views, shares, leads generated and conversions on each piece of content, and iterate strategy based on results
• Maintain a publishing schedule, and collaborate with our internal team and third‑party contributors to create compelling content
• Performance marketing across all campaigns, optimising digital marketing and creative for and campaigns
• Analytics – analyse and report on performance with Google Analytics, Facebook Insights, Twitter Analytics etc.
• Stay up-to-date with digital technology trends
• To develop and maintain a close day‑to‑day and productive relationship with key client contacts to develop a thorough understanding of the client’s business
• To present/report back results to clients, identifying key trends/recommendations/best practice and opportunities for growth
• To take ownership for any client issues, ensuring they are resolved and escalated as appropriate
• To lead and coordinate to manage client delivery
• Offering creative ideas to develop exciting campaigns and encourage clients to understand the importance of creativity throughout
• Arranging meetings and liaising with clients to understand their requirements
• Quality control of all work that is submitted to clients
• Monitoring all stages of campaigns/jobs to guarantee that they run smoothly
• Producing weekly updates to keep clients and peers updated
• Ensuring that the jobs stays within the allocated budget
• Administration tasks that will help to keep jobs well‑managed and organised

What we’re looking for

• Proven track record in content writing
• At least 4 years experience within the field
• Strong writing, editing and creating skills with sharp attention to detail
• Ability to manage multiple projects
• Ability to prioritise workload
• Ability to adapt to changing work priorities at short notice
• Ability to well within a team and independently
• Ability to work under pressure whilst maintaining a cool outlook
• Driving licence and own transport

Talents

• Self‑motivation, a strong work ethic and enthusiastic when confronted with change
• A strong drive for success
• An understanding and genuine interest in digital campaigns
• A positive, communicative personality that instills confidence in others
• A desire to achieve Company aims/goals, reflect our values and satisfy client expectations

Hours of work

37.5 hours a week. We are in the process of trialling the adoption of a flexible working practice to benefit both our team, the work environment, our clients and the output of work quality.

A little bit about us

We are a Manchester based brand performance agency that celebrates its 30th year next year. A core reason we have been successful for so long is our drive to never settle for the same, we strive to improve everyday and our true agile mindset ensures we constantly evolve as an agency. Our passion comes from helping our clients succeed.

We are the brave agency for brave brands… brands which are ready to be challenged, reimagined & reinvigorated. We believe in transparent, flexible and results‑focused objectives. We enjoy working with clients that want their brand to be bolder, bigger and stronger.

The rules we play by

We encourage bravery. We always want to do better. We create the difference, together. We want to enjoy the journey.

Our mission

To unite the very best people, creating a brave agency that delivers meaningful brand experiences by fusing strategy, creativity and technology using a true agile approach.

We are only satisfied when a brand stands out from the crowd, for all the right reasons.

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If you’ve read the above and would like to be part of the WilsonCooke team, please send your CV along with a covering letter and link to your portfolio. With you application please tell us what you feel you can bring to WilsonCooke and why you think you would be the ideal candidate for this important role within our business.