Content Strategy Manager

RE:ACT Marketing Limited; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Annual leave 29 days

Summer hours

Free breakfast

Company pension

Cycle to Work

Family-friendly benefits

Dog-friendly office

Job summary

RE:ACT Marketing Limited in London is seeking a Content Strategy Manager on a 12‑month fixed term contract. You will lead the creative strategy, shape briefs and steer shoots to deliver distinctive content that aligns with brand objectives and audience insights.

You will collaborate with the wider creative team, challenge ideas, and mentor junior staff while balancing creativity with commercial goals and client needs.

Qualifications

• Strong capability in developing and leading creative strategies.
• Ability to translate brand objectives into engaging content.
• Experience guiding shoots and production teams.

Responsibilities

• Lead creative strategy and brief development rooted in brand goals.
• Build brand/audience understanding and identify distinct opportunities.
• Direct shoots and manage on-set creative decisions with teams.
• Collaborate with senior creatives to ensure executing the creative brief.
• Mentor junior staff and foster an ambitious creative culture.
• Analyze content performance and guide future briefs.

Skills

Creative leadership

Strategic thinking

Client relationship management

On-set direction

Team mentorship

Job description

12 month Fixed Term Contract

A little about us:

Want to work for a disruptive digital marketing agency in the heart of London? re:act was founded by two global FMCG marketers with experience in Health & Beauty, Gaming, Food & Drink and Technology and since 2019 re:act marketing has grown from a team of 2 to over 45 employees. Working with blue-chip clients across multiple sectors, we are a creative content agency that truly believes in developing content that means something to consumers. Brands are no longer defined by what they say about themselves, but by what real people say about them.

Our agency creates unique moments that matter to the consumer, which allows brands to own conversations in a creative and engaging manner. Our experienced team creates content that travels with feeling and puts conversations at the heart of everything.

So where do you fit in? We need additional heads to join our ambitious bunch of individuals.

We are looking for someone with energy and grit, who thrives on creating world‑class experiences for our customers, is resilient and up for a challenge.

Position Overview:

To lead the strategic and creative direction of content, turning brand objectives, audience insight and cultural understanding into ideas that people genuinely want to see, engage with and remember. This is a 12‑month fixed term position

The Content Strategy Manager is a senior, hands‑on creative lead, responsible for taking ideas from the first spark of a thought through to the final piece of content. They set the creative ambition, shape and challenge the thinking, and make sure every idea is brought to life with purpose, personality and a high level of craft.

Whether developing the idea, refining the brief, leading a shoot, challenging an edit or getting into the detail of a final asset, they take ownership, are confident saying when something isn't quite there yet and know how to push it further.

Working closely with the Art Director and wider creative team, they will shape work that feels visually exciting, culturally relevant and right for the brand, without losing the strategic thinking behind it.

They are naturally curious about culture, social behaviour, creators, trends and new ways of communicating, using these insights to spark fresh thinking and keep the work moving forward.

Ultimately, the Content Strategy Manager sets the creative bar for the work. They bring the thinking, energy and leadership needed to turn good ideas into work that feels distinctive, ambitious and genuinely worth putting out into the world.

Key Responsibilities:

Creative Strategy & Brief Development

• Lead the development of clear, inspiring creative briefs rooted in brand objectives, audience insight and commercial goals, challenging briefs where there is an opportunity to push the thinking further.

• Develop bold, original ideas that answer the brief while pushing the brand creatively.

• Set the creative ambition for each project and give the team a clear direction to work towards.

• Present and confidently sell creative thinking to clients and internal stakeholders.

Brand & Audience

• Build a strong understanding of each brand, its audience, positioning, competitors and category.

• Use audience, social and cultural insight to identify opportunities for brands to show up in a more distinctive and culturally relevant way.

• Ensure creative thinking is rooted in what is relevant to the audience rather than simply following trends.

• Build strong relationships with clients and act as a senior creative partner, bringing confidence and clarity to conversations.

Creative Leadership & Shoot Direction

• Lead creative direction across shoots for campaigns, always‑on and reactive content where required.

• Take ownership on set, making quick creative decisions and giving clear direction to photographers, videographers, models, creators and production teams.

• Work closely with the Art Director to ensure the visual execution delivers against the creative vision.

• Make sure the content brief is fully met while looking for opportunities to capture stronger or additional assets.

• Review the work throughout production and post‑production, challenging anything that does not meet the expected creative standard and making sure the final assets are genuinely strong, not simply complete.

Creative Development

• Lead the development of ideas across campaigns, always‑on, reactive, creator and UGC content.

• Stay close to culture, social behaviour, emerging formats and creative trends to identify opportunities for brands.

• Challenge safe or predictable thinking and expected category conventions, pushing ideas to become more distinctive.

• Encourage the team to explore new creative territories and ways of communicating with audiences.

Collaboration & Leadership

• Act as a senior creative voice across social, creative, production and accounts, creating clarity on the thinking behind ideas and what needs to be delivered.

• Partner with Accounts to ensure client expectations are understood and creative opportunities are identified.

• Support and develop more junior members of the team through honest, constructive feedback, guidance and creative mentorship.

• Encourage an open and ambitious creative culture where people feel comfortable sharing and challenging ideas and take real pride in what they produce.

Performance & Learning

• Use content performance, audience behaviour and social insights to understand what is working and inform future briefs and creative development.

• Balance creative ambition with the need to deliver against brand and commercial objectives.

• Strong experience in content strategy, creative strategy and social, with a proven track record of developing and leading creative ideas from brief through to execution.

• Strong understanding of social platforms, content formats, audiences and cultural trends.

• Experience leading or directing shoots and working with photographers, videographers, creators and production teams.

• Strong creative judgement with an ability to recognise what makes an idea or piece of content genuinely strong.

• Confident presenting creative ideas and challenging conversations with clients and internal stakeholders.

• Strong understanding of brand strategy and how to translate it into engaging content.

• Commercially aware, with the ability to balance creative ambition with client and business objectives.

• Highly collaborative and hands‑on, but confident enough to take ownership and make decisions rather than overseeing from a distance.

• A natural leader who can bring people with them, raise standards and get the best out of the wider team.

• Participation in Annual & New Business Bonus Schemes

• Up to 29 days leave + bank holidays

• Summer hours

• Free breakfast & refreshments

• Company pension scheme

• Cycle to Work scheme

• Enhanced family friendly benefits

• A warm, supportive team & a dog‑friendly office

Equal Opportunities

React Marketing is committed to being an inclusive employer. We welcome applications from all qualified candidates and will not discriminate on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010. If you need any reasonable adjustments at any stage of the recruitment process, please let us know.