Country Executive - Germany | Myprotein

The Hut Group; Manchester; On-site; GBP 77,000 - 112,000; Full time

Benefits offered by this job

Enhanced Leave: 25 days + bank hols

Your birthday off

Enhanced maternity/paternity pay

Compassionate leave

Buy back up to 3 days annual leave

On-site gym

On-site physiotherapy

EAP (Bupa)

Staff discount across THG brands

Bus pass subsidy

Employee referral scheme

Anniversary gifts

Job summary

THG is seeking a Country Executive to drive ecommerce trading in Germany within our global THG Beauty and THG Nutrition brands. The role collaborates with CRM, Marketing, Brand and Campaign teams to shape and execute Germany’s trading strategy, optimise performance, and deliver commercial growth.

You’ll work in a fast-paced environment with a focus on analytics, strategy and cross‑functional collaboration, building a long-term career in international market management at THG.

Qualifications

• Fluency in German and strong English communication skills.
• Strong analytical skills with the ability to interpret data and identify actionable insights.
• Proactive, positive attitude with a willingness to learn and take ownership.
• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Support the development and execution of the ecommerce trading strategy for Germany.
• Build and manage trading calendars, ensuring website activity aligns with commercial objectives and sales targets.
• Analyze customer behaviour and trading performance to identify opportunities for growth and optimisation.
• Monitor key ecommerce metrics including Gross Profit, Conversion Rate, Average Order Value, Bounce Rate and traffic performance.
• Plan and support product launches, promotions and commercial campaigns.
• Work closely with CRM, Marketing, Brand and Campaign teams to ensure a consistent customer experience across all channels.
• Identify innovative ways to acquire, retain and grow customer value.
• Propose and support A/B testing initiatives to continuously improve performance.
• Monitor competitor activity and market trends to identify opportunities and risks.
• Support the Regional Manager with market insights, reporting and ad hoc commercial projects.

Skills

German language

English communication

Analytics

Stakeholder management

Commercial mindset

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Country Executive - Germany

Location: ICON 1, 9 Sunbank Lane, Altrincham, WA15 0AF (fully office based)

THG Nutrition & Wellness is home to some of the world's most loved and trusted wellbeing brands, including Myprotein, the world's leading online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our ambition is to become the world's most empowering health movement, inspiring people everywhere to live healthier, more active lives. We challenge convention, move quickly, and continuously innovate to deliver exceptional experiences for our customers around the globe.

At THG, you'll join a business where ideas are encouraged, development is prioritised, and your impact can be seen every day.

Why be a Country Executive at THG?

This is an exciting opportunity to help drive the growth of Myprotein within the German market, working for one of the world's largest online sports nutrition brands.

As Country Executive, you'll play a key role in shaping and delivering the ecommerce trading strategy for Germany. Working closely with the Regional Manager and a wide range of specialist teams across CRM, Marketing, Brand and Campaigns, you'll influence how customers engage with the brand, optimise trading performance, and help deliver commercial growth.

This role offers exposure to every aspect of a leading global ecommerce business, providing an excellent platform for someone looking to build a long-term career in digital trading, ecommerce and international market management.

What impact will I make?

As Country Executive, you'll support the growth and performance of the German market by:

Supporting the development and execution of the ecommerce trading strategy for Germany.

Building and managing trading calendars, ensuring website activity aligns with commercial objectives and sales targets.

Analysing customer behaviour and trading performance to identify opportunities for growth and optimisation.

Monitoring key ecommerce metrics including Gross Profit, Conversion Rate, Average Order Value, Bounce Rate and traffic performance.

Planning and supporting product launches, promotions and commercial campaigns.

Working closely with CRM, Marketing, Brand and Campaign teams to ensure a consistent customer experience across all channels.

Identifying innovative ways to acquire, retain and grow customer value.

Proposing and supporting A/B testing initiatives to continuously improve performance.

Monitoring competitor activity and market trends to identify opportunities and risks.

Supporting the Regional Manager with market insights, reporting and ad hoc commercial projects.

What will help me succeed?

We're looking for someone who is commercially minded, analytical and excited by ecommerce.

You'll ideally have:

Fluency in German and strong English communication skills.

Strong analytical skills with the ability to interpret data and identify actionable insights.

A proactive, positive attitude with a willingness to learn and take ownership.

Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.

Strong stakeholder management skills and the ability to collaborate effectively across multiple teams.

A results-focused mindset with a passion for delivering commercial growth.

Confidence working with ecommerce metrics and performance reporting.

Nice to have

Previous experience in ecommerce, digital trading or online retail.

Understanding of ecommerce marketing channels and customer acquisition strategies.

Knowledge of the sports nutrition, health, wellness or fitness industry.

Experience using analytics platforms and reporting tools.

Experience supporting website optimisation or testing programmes.

Access bespoke development programmes designed by our in-house Learning & Development team.

Develop your expertise through our upskilling programme delivered in partnership with industry-leading training providers.

Clear opportunities for progression across THG's global business.

Enhanced Leave

25 days annual leave plus bank holidays.

Your birthday off, on us.

Enhanced maternity and paternity pay (subject to length of service).

Up to 10 days compassionate leave.

Option to buy back up to 3 additional days of annual leave each year.

Access face-to-face and virtual appointments with our in-house GP.

24/7 Employee Assistance Programme (EAP) provided by Bupa.

State-of-the-art on-site gym.

Access to on-site physiotherapy support.

Other Perks

Save up to 12% on personal technology through our salary sacrifice scheme.

Subsidised bus pass from Manchester City Centre to our ICON office.

Up to 50% staff discount across THG brands.

On-site staff shop.

Employee referral scheme with rewards of up to £1,000.

Anniversary gifts at 5 and 10 years of service.

Join Myprotein and help shape the future of one of the world's most successful ecommerce brands while accelerating your own career within a truly global business.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.