Corporate Digital Channels Adviser

Shell; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Remote/mobile working

Training and development programmes

Diversity and inclusion culture

Job summary

Shell is seeking a Senior Strategic Communications professional to lead corporate digital content and web management. You will shape content structures, optimise shell.com for clarity and discoverability, and drive integrated digital storytelling across Our Stories and The Energy Podcast.

The role emphasises analytics-driven decisions, global-to-local content frameworks, and collaboration with Brand, Communications and Digital teams to support corporate priorities and reputation objectives.

Qualifications

• Significant experience in corporate digital content and web management.
• Experience shaping and optimising web content structures (information architecture, page design, content models).
• Expertise in SEO and GEO, embedding best practices into content development.
• Strong analytical capability using data, search insights, and performance metrics.
• Experience managing multi-format digital content (web, video, audio).
• Proven ability to collaborate across a complex stakeholder network and teams.

Responsibilities

• Lead the execution of corporate web content strategy across shell.com.
• Define content structures, journeys and models with Web Assurance and digital standards.
• Implement scalable global-to-local content frameworks across corporate pages.
• Own the corporate communications experience on shell.com sections like Who we are, What we do, News and Insights.
• Lead homepage strategy alignment with corporate priorities and audience needs.
• Optimise content for search and AI-driven discovery (SEO/GEO).
• Use analytics to continuously improve content discoverability and prioritisation.
• Ensure integration of corporate communications across web and owned channels.
• Own and optimise key digital storytelling formats (Our Stories, The Energy Podcast).

Skills

Corporate digital content

Web management

SEO/GEO optimization

Analytics

Multi-format content

Stakeholder management

Digital trends awareness

Job description

, United KingdomJob Family Group:Corporate RelationsWorker Type:RegularPosting Start Date:October 28, 2026Business Unit:CoS and Corporate RelationsExperience Level:Experienced ProfessionalsJob Description:What is the roleStrategic Communications and Brand is an integrated team of communications, employee engagement, and brand professionals that combine compelling storytelling, creative content and data-led insights with media, campaign, and reputation strategy.The Corporate Digital Channels Adviser is part of Corporate Digital Strategy and Channels, a team that oversees communications across Shell's owned global digital and social channels. You will help bring Shell's corporate narrative to life across digital platforms, working closely with teams across Communications, Brand and Digital. The role focuses on driving integration, strengthening consistency across channels, and ensuring content and campaigns work together to support communications priorities.What you will doLead the execution of corporate web content strategy across shell.com.Define corporate content structures, user journeys and content models, including information architecture and page structure, in partnership with the Web Assurance team and in line with defined digital frameworks and standards.Define and implement scalable global-to-local content frameworks across corporate web pages, partnering with Web and Content teams to ensure consistency, clarity and quality across markets.Lead the corporate communications experience across key corporate sections on shell.com, including “Who we are”, “What we do” and “News and Insights”, working with subject matter experts to ensure alignment with corporate communications priorities, regulatory requirements and agreed governance.Own the strategic planning and optimisation of the homepage, collaborating with teams across Strategic Communications and Brand to ensure it reflects corporate communications priorities, audience needs and reputation objectives.Lead optimisation of corporate content for search and AI-driven discovery (SEO/GEO), embedding best practice into content structure within the corporate content framework.Use analytics, search data and performance insights to continuously optimise content, improve discoverability and inform content prioritisation.Ensure integration of corporate communications across web and owned digital channels.Own and optimise key digital storytelling formats across shell.com, including “Our Stories” and “The Energy Podcast”, ensuring alignment with corporate communications priorities and audience needs.What you bringSignificant experience in corporate digital content and web management, with a strong understanding of how content supports corporate reputation and business objectives.Strong experience in shaping and optimising web content structures (e.g. information architecture, page design, content models) to improve usability, clarity and discoverability.Strong expertise in SEO and GEO, with the ability to embed best practice into content development and optimisation.Strong analytical capability, with experience using data, search insights and performance metrics to inform content decisions and drive continuous optimisation.Experience managing and optimising multi-format digital content (e.g.: web, video, audio), including channel-level delivery and performance improvement.Experience interacting with a complex group of stakeholders, enabling the best possible performance by collaborating and working across teams.Curiosity and awareness of external digital trends, platforms and technologies, and their application to corporate communications.What we offerYou bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.Continuously grow the transferable skills you need to get ahead.Work at the forefront of technology, trends, and practices.Collaborate with experienced colleagues with unique expertise.Achieve your balance in a values-led culture that encourages you to be the best version of yourself.Benefit from flexible working hours, and the possibility of remote/mobile working.Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.Take advantage of paid parental leave, including for non-birthing parents.Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.Grow as you progress through diverse career opportunities in national and international teams.Gain access to a wide range of training and development programmes.Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel. If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via [e-mail] . We strive to ensure that our process and workplace is accessible to everyone and are dedicated to making reasonable adjustments to support your needs.-DISCLAIMER:Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.