Copywriting Manager

AJ Bell; Salford; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

27 days holiday

Pension 8%

Discretionary bonus

Share schemes

Health plan

Enhanced family leave

Travel loan

Employee assistance program

Job summary

AJ Bell is hiring a Copywriting Manager to lead our brand voice and content strategy. You will shape tone, guidelines and quality across channels, driving creative direction and commercial impact.

You will champion high-quality copy, explore AI-enabled workflows, and mentor a team of copywriters while partnering with UX, marketing, product and senior leadership to deliver consistent, compelling content.

Qualifications

• Substantial experience of persuasive copy across channels such as email, ads, web and app content.
• Financial services experience is preferred but not essential.
• Excellent interpersonal and communication skills.
• Highly organized with the ability to meet tight deadlines.
• Sharp eye for detail and accuracy.
• Confident in influencing stakeholders and guiding teams.
• Experience mentoring junior writers.
• Ability to manage multiple projects and priorities.
• Comfortable exploring and adopting AI tools in creative workflows.
• Experience working with agencies or freelancers on brand projects.

Responsibilities

• Craft high-quality long-form and short-form content for multiple channels.
• Evolve copy briefs to deliver best-in-class communications.
• Lead the ongoing development of tone of voice and brand language guidelines.
• Ensure consistency and quality across all content touchpoints.
• Identify opportunities to introduce AI tools to improve workflow and speed.
• Set guidance for ethical and effective use of AI within the copy team.
• Manage, mentor and develop a team of copywriters.
• Collaborate with UX writers to implement the brand TOV.
• Build a strong copy community and share best practices.
• Promote copywriting as a strategic discipline and involve it early in projects.
• Manage workflow, allocation and SLAs; plan future resource needs.

Skills

Copywriting

Stakeholder management

Team leadership

Brand tone

AI tools

Job description

We're now recruiting for a newly created Copywriting Manager role and are looking for an experienced, creative copywriting leader to help shape the future of our brand voice.

This is an exciting opportunity to establish and lead copywriting across the business, creating compelling concepts and content that engage customers, strengthen our brand and deliver commercial impact. You'll play a key role in elevating our content, setting creative direction and supporting our continued growth.

You'll champion high-quality copy across a wide range of channels, ensuring everything we produce is distinctive, effective and aligned with AJ Bell’s tone of voice, brand guidelines and regulatory requirements.

We’re particularly interested in someone who is passionate about the future of content creation and eager to explore how AI tools can be used to enhance creativity, quality and efficiency while maintaining the highest standards.

What you'll do

• Crafthigh-quality long-form and short-form content for a range of channels and campaigns
• Evolve and refine copy briefs to deliver best in class comms
• Lead the ongoing development of our tone of voice and brand language guidelines
• Ensure consistency and quality across all content touchpoints
• Identify opportunities to introduce AI tools to improve workflow efficiency, content consistency, and delivery speed
• Help shape guidance for the ethical and effective use of AI within the copy team
• Manage, mentor and support a team of copywriters through feedback, coaching, and development opportunities
• Work closely with UX writers, supporting them to implement the brand TOV
• Contribute to building a strong copy community – sharing best practice, running sessions, and championing high standards
• Promote copywriting as a strategic discipline, ensuring the function is recognised and involved early in projects
• Manage the copy team’s workflow and production schedule, ensuring work is allocated effectively and fairly
• Manage requests from across the business and ensure resource is allocated and prioritised, managing stakeholder expectations and delivering to agreed SLAs.
• Support the planning of future resource requirements based on upcoming campaigns and strategic priorities. Communicate capacity challenges clearly and constructively, helping teams make informed decisions.
• Build strong relationships across creative, marketing, product, operations, and senior leadership teams
• Manage relationships with external agencies when specialist support is required and oversee external resource during peak periods, reviewing work to ensure standards are consistently met
• Support and enable the business to deliver good outcomes for D2C customers through adherence of regulatory requirements, including consumer duty

What you'll bring

• Substantial experience of writing persuasive and effective copy for a variety of media, including email, advertising, push, in-app messaging, website.
• Experience of creative copywriting for online and offline campaigns, ideally experience in the financial services market.
• Excellent interpersonal and communication skills.
• Highly organised and able to work to demanding deadlines.
• Strong attention to detail in all aspects of work.
• Confident stakeholder manager with the ability to influence, advise, and communicate clearly.
• Experience mentoring or line-managing junior writers.
• Ability to manage multiple projects, deadlines, and competing priorities.
• Comfortable exploring and adopting AI tools as part of the creative workflow.
• Experience working with agencies or freelancers, particularly during brand, tone, or high-volume project phases.

About AJ Bell

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.

We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.

Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.

We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026, a reflection of our supportive and collaborative culture.

What we offer

• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at AJ Bell

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our ways of working

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. This role can be based in London or Manchester.

For new starters, there is an initial period of full-time office working to help you settle in and build relationships.

Inclusion & diversity

We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.

We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.