Copywriter (dunhill)

Richemont International Limited; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

dunhill is seeking a highly accomplished Senior Copywriter, Brand & Editorial, to define, protect, and evolve the House voice across all global marketing and communications. This role will deliver refined, accurate, and distinctive copy that resonates with our discerning male clientele and elevates the Maison's narrative across every touchpoint.

As Brand Voice Guardian, you will guide tone and messaging, translate briefs into consumer narratives, and lead editorial excellence while collaborating

Qualifications

• Proven experience creating luxury brand copy across multiple channels.
• Ability to translate briefs into refined consumer narratives.
• Strong proofreading and editing with attention to detail.
• Experience collaborating with cross-functional teams.
• Portfolio demonstrating elevated brand storytelling.

Responsibilities

• Act as guardian of the House tone of voice across global marketing.
• Develop on-brand copy for campaigns, product launches, and initiatives.
• Translate complex briefs into consumer-facing narratives.
• Lead editorial guidelines and tone of voice documentation.
• Collaborate with Creative, Marketing, PR, Digital, Merchandising, and regional teams.
• Proofread and refine all copy, ensuring precision and quality.
• Support global copy adaptation for regional nuances.
• Manage multiple deadlines across campaigns and brand calendars.
• Integrate SEO practices where appropriate.

Skills

Copywriting

Luxury branding

Editorial thinking

Brand storytelling

SEO integration

Job description

dunhill is seeking a highly accomplished and strategic Senior Copywriter, Brand & Editorial, to help define, protect, and evolve the House voice across all global marketing and communications. This role will be responsible for delivering refined, accurate, and distinctive copy that resonates with our discerning male clientele and elevates the Maison's narrative across every touchpoint.

Brand Voice Guardianship

Act as the primary guardian of the dunhill tone of voice across all global marketing and communications, ensuring consistency, precision, and luxury appeal.

Strategic Content Creation

Develop and write engaging, persuasive, and on-brand copy for all global marketing campaigns, including seasonal launches, product drops, and brand initiatives. Craft compelling narratives for product storytelling across ready-to-wear, tailoring, leather goods, hard product, gifting, and client experience. Produce high-quality copy for a wide range of channels, including: Digital, Campaigns, Retail & Clienteling, Events & PR, Internal Comms.

Narrative Translation

Translate complex product, merchandising, and creative briefs into refined, consumer-facing narratives that articulate the Maison's craftsmanship, innovation, and luxury positioning.

Editorial Leadership

Help develop and maintain comprehensive tone of voice guidance, messaging frameworks, and copy principles for recurring brand and product moments, ensuring editorial excellence.

Cross-Functional Collaboration

Partner closely with Creative, Marketing, PR, Digital, Merchandising, and Regional teams to ensure all copy is accurate, consistent, channel-appropriate, and aligned with overarching brand and business objectives.

Quality Control & Refinement

Meticulously proofread, edit, and refine all copy, including reviewing and providing feedback on content from agencies, freelancers, regional teams, and internal stakeholders. Ensure all written materials reflect the House’s exacting standards of precision, restraint, craft, and quality.

Global Adaptation

Provide strategic guidance and support for the adaptation of global copy for regional nuances, working with local marketing teams to ensure cultural relevance while maintaining brand integrity.

Project Management

Manage multiple deadlines across campaign, trading, and brand calendars, demonstrating strong organizational skills and the ability to prioritize effectively while maintaining the highest editorial standards.

SEO Integration

Integrate SEO best practices into content creation to enhance online visibility and search engine ranking, where appropriate.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• The successful candidate will be both a precise writer and a strong editorial thinker, able to move confidently between elevated brand storytelling, intricate product detail, compelling commercial messaging, and fast-turnaround channel copy.

• ProvenexperienceasaCopywriter,withasignificantportiondedicatedtothe luxury, premium menswear, or high-end lifestyle sector.

• DemonstrableexperiencewithinaluxuryMaison,premiummenswearbrand, editorial platform, creative agency, or global retail business.

• A strong portfolio showcasing exceptional creative writing skills, a sophisticatedunderstandingofluxurybrandcommunication,andexperience writing for a discerning male audience.

• Familiaritywithtailoring,leathergoods,accessories,hardluxury,orcraft-led product storytelling is highly advantageous.

• Extensiveexperiencesupportingglobalcampaigns,seasonallaunches,and developing brand guidelines.

• Provenexperienceworkingwithregionalteamsandadaptingcopyfor international markets.

• Exceptionalwriting,editing,andproofreadingskillswithanimpeccableeye for detail, grammar, and stylistic consistency.

• Adeepunderstandingofluxurybrandpositioning,storytelling,andtheability to evoke emotion, desire, and aspiration through words.

• Strongeditorialthinking,withtheabilitytobalanceelevatedbrandnarratives with precise product details and commercial messaging.

• Abilitytotranslatecomplexbrandconceptsandproductfeaturesintoclear, concise, and engaging content across diverse channels.

• Strongcreativethinkingandconceptualizationabilities,withaknackfor developing compelling headlines and taglines.

• ProficiencyinSEObestpracticesforcontentcreation.

• Excellent interpersonal and communication skills, with the ability to collaborateeffectivelywithdiverseteamsandstakeholdersatalllevels.

• Strong organizational skills and the ability to manage multiple projects, prioritizetasks,andmeettightdeadlinesinafast-paced,high-pressureglobalenvironment.

WHAT MAKES OUR GROUP DIFFERENT?

Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.

• We value freedom, collegiality, loyalty, and solidarity

• We foster empathy, curiosity, courage, humility, and integrity

• We care for the world we live in

YOUR JOURNEY WITH US:

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

• Initial screening call with Richemont Talent Team

• Interview with the Hiring Manager

• Interview with the Senior HR Manager