Copywriter

Mayborn UK Limited; Newcastle upon Tyne; Presencial; GBP 32 000 - 52 000; Tempo integral

Resumo da oferta

Tommee Tippee in Newcastle upon Tyne is seeking a dedicated Copywriter to craft customer-led copy for the brand. You will write for digital channels and packaging, shaping brand tone and storytelling across campaigns and launches.

Portfolio inclusion is required and you will work to deliver engaging, SEO-conscious content that resonates with consumers. The role reports to the Global Content Manager and involves coordinating with producers, designers and other teams while maintaining branding

Qualificações

• Proven experience as a Copywriter or similar role
• Good knowledge of online content strategy
• Previous long-form or short-form writing skills
• Impeccable writing, editing and proofreading skills
• SEO experience
• Knowledge of AI SEO, GEO or AEO is desirable but not essential
• Strong research skills
• Creativity and collaborative spirit
• Excellent time-management and organisational skills

Responsabilidades

• Write world-famous copy for the Tommee Tippee brand across digital and physical packaging.
• Champion our tone of voice, ensuring consistency with brand values and messaging.
• Execute ad campaign copy across platforms from brief to launch.
• Apply copywriting to product naming, packaging, messaging strategy and campaigns.
• Write search-optimised copy with SEO best practice and AI-driven content discovery awareness.
• Interpret briefs from across the business to understand requirements.
• Contribute to ideation, strategy and brainstorms with producers and designers.
• Proofread and manage translation to ensure error-free copy engaging consumers.
• Own the brand voice and train others on Tommee Tippee writing.
• Support day-to-day admin, uploading copy/assets to internal programmes.
• Assist with model sourcing for shoots and help with prop organisation.
• Work cross-functionally with stakeholders across the business.

Conhecimentos

Copywriter experience

SEO knowledge

Editing skills

Research skills

Creative writing

Team collaboration

Time management

Brand voice

Descrição da oferta de emprego

Copywriter

Location: Newcastle upon Tyne

Contract: Permanent

***Please include a portfolio/examples of your copywriting work as part of your application***

As a Copywriter, you'll be responsible for writing and developing customer-led copy for the Tommee Tippee brand.

You'll write creative content to support our brand, campaigns, packaging, product launches and channel-specific programs that drive us to achieve cut-through in a sea of sameness. A wordsmith through and through.

Reporting to the Global Content Manager, you will be a passionate and creative Copywriter with a sharp eye for detail. You'll champion of our brand tone of voice and craft written content for digital campaigns, packaging and more. You'll have a passion for brand storytelling. Behind your creativity will be the skills of a project manager to juggle multiple workstreams and deliver best-in-class copy across the business. You'll also be a hands-on team player, supporting the day-to-day running of the studio.

What you will be doing:

• Write world-famous copy for the Tommee Tippee brand across our digital and physical packaging.

• Champion our tone of voice, ensuring consistency and alignment with brand values and messaging.

• Execute innovative ad campaign copy across various platforms, from creative brief to launch.

• Apply your copywriting skills to product naming, packaging, messaging strategy and campaign.

• Write search-optimised copy that ranks, applying SEO best practice across our digital channels and keeping up with how AI-driven search is changing content discovery.

• Interpret copywriting briefs from across the business to understand requirements.

• Contribute to ideation, strategy and brainstorm sessions with other producers, designers and other colleagues.

• Proofread and manage the translation of texts to ensure error free copy that engages our consumers.

• Own the brand voice and train others on how to write like Tommee Tippee.

• Support day-to-day team admin, including uploading copy and assets to our internal programmes.

• Help with occasional model sourcing for upcoming shoots.

• Lend a hand with prop sorting and organisation in our studio.

• Work cross-functionally, this role requires interaction with a number of stakeholders around the business

What skills and experiences you'll need to ace this job:

• Proven experience as a Copywriter or similar role

• Good knowledge of online content strategy

• Previous long-form or short-form writing skills

• Impeccable writing, editing and proofreading skills

• SEO experience

• Any knowledge of AI SEO, GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation) is highly desirable but is not essential

• Strong research skills

• Creativity and collaborative spirit

• Excellent time-management and organisational skills