Copywriter

Michael Kors (Capri); Greater London; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Cross-Brand Discounts

Parental Leave

Holiday and Vacation Allowance

Internal Mobility Across Capri Brands

Hybrid Working Model

LifeWorks Employee Assistance Program

Pension Contributions

Enhanced Maternity/Paternity Pay

Private Health and Dental Coverage

Job summary

Michael Kors in London is seeking a Copywriter to shape on-brand ecommerce copy across the website and campaigns. You will craft homepage, product page, and email content, ensuring SEO best practices while maintaining brand voice.

The role requires 4+ years in fashion/ecommerce copywriting, native English writing, and a strong sense of fashion storytelling. Hybrid working with Capri brands and a collaborative cross-functional team is offered.

Qualifications

• 4+ years of copywriting experience, ideally in fashion, lifestyle or ecommerce.
• Native English writing with proven digital/ecommerce copy experience and SEO copywriting know-how.
• Strong sense of fashion and brand storytelling with excellent proofreading and attention to detail.

Responsibilities

• Write and refine copy for website refreshes (homepages, landing pages, category pages, product pages).
• Craft engaging email copy for campaigns, promotions, and automated journeys.
• Develop copy for new site features and ecommerce experiences.
• Create SEO-optimised content balancing brand voice with performance.
• Proofread and QA daily email campaigns for flawless execution.
• Maintain and evolve the brand's tone of voice across digital touchpoints.
• Collaborate with Ecommerce, Design, Marketing, CRM and SEO teams to refine strategy.
• Manage multiple projects in a fast-paced fashion calendar.

Skills

Copywriting

SEO copywriting

Editing

Brand storytelling

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

We have an exciting opportunity for a Copywriter in our London office.

Department Overview:

Our Ecommerce team shapes how the brand shows up online, from the homepage and product pages to the emails customers receive every day. Sitting within the Ecommerce function and working closely with Marketing, Design, and CRM, this role helps turn ideas, products, and campaigns into clear, confident, on-brand copy across every digital touchpoint.

What You'll Do

• Write and refine copy for website refreshes, including homepages, landing pages, category pages, and product detail pages
• Craft engaging email copy for daily campaigns, promotions, and automated journeys
• Develop copy for new site features and ecommerce experiences
• Create SEO-optimised content that balances brand voice with performance
• Proofread and QA daily email campaigns, ensuring flawless execution
• Maintain and evolve the brand's tone of voice across all digital touchpoints
• Collaborate cross-functionally with Ecommerce, Design, Marketing, CRM, and SEO teams to develop and refine brand and campaign strategy
• Manage multiple projects in a fast-paced fashion calendar
• Participate in on-site creative workshops, planning sessions, and reviews
• Contribute to team discussions that shape positioning, messaging frameworks, and long-term content strategy

You'll Need to Have:

• 4+ years of copywriting experience, ideally in fashion, lifestyle, or ecommerce
• Native English writing and editing skills, proven experience writing for digital and ecommerce platforms, and a solid understanding of SEO copywriting best practices
• A strong sense of fashion, trends, and brand storytelling, with exceptional attention to detail and confidence in proofreading

MK Perks:

• Cross-Brand Discounts & Private Employee Sales - Enjoy exclusive savings across all Capri brands.
• Paid Parental Leave - Take meaningful time off to bond with your growing family.
• Generous Holiday and Vacation Allowance - Recharge with paid time off throughout the year.
• Internal Mobility Across Capri Brands - Explore new career paths within the broader Capri network.
• Hybrid Working Model - Collaborate in-office just three days a week for optimal flexibility.
• LifeWorks Employee Assistance Program - Confidential support for mental, emotional, and financial wellbeing.
• Pension Contributions - Build your future with company-backed retirement support.
• Enhanced Maternity and Paternity Pay - Receive elevated financial support during life's biggest milestones.
• Private Health and Dental Coverage - Access premium care for your health and wellness.

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range:

40,000.00 - 45,000.00 GBP

To know more about working at Michael Kors, LinkedIn page and MK careers page