Copywriter

Equip Outdoor Technologies UK; Alfreton CP; On-site; GBP 26,000 - 32,000; Full time

Benefits offered by this job

Salary £29,331.35 per annum

Hybrid working

Pension scheme

Profit share

Life Assurance

LinkedIn Learning access

Staff discounts

On-site parking

Job summary

Equip Outdoor Technologies UK is seeking a Copywriter to support the Creative Marketing team across Rab and Lowe Alpine brands. You will craft engaging product, campaign and brand copy for web, email, social and packaging, ensuring consistency with brand voice.

You’ll collaborate with senior writers and stakeholders, translating outdoor product knowledge into compelling content while developing SEO and CRM copy skills. Hybrid working and staff benefits are available.

Qualifications

• Degree or equivalent in English, Communications, Marketing or Journalism, or relevant experience.
• Excellent writing with clear, engaging copy and strong grammar.
• Ability to adapt tone for multiple channels and audiences.
• Organised, detail-oriented and able to manage multiple tasks to deadlines.
• Willingness to learn brand voice, SEO, CRM and paid digital copy best practices.
• Proficient with Microsoft Office and collaborative workflows.

Responsibilities

• Create and deliver copy across web, email, social, product, packaging, retail and campaigns.
• Write clear copy tailored to consumers, retailers, distributors and internal teams.
• Assist with product copy, CRM, SEO and paid digital copy requirements.
• Proofread and edit content for accuracy and brand tone.
• Coordinate translation preparation and manage translation feedback timelines.
• Collaborate with designers and marketing teams to deliver cohesive outputs.
• Maintain Rab and Lowe Alpine brand voice.

Skills

Copywriting

Editing & proofreading

Brand storytelling

Writing style adaptation

Attention to detail

Communication & collaboration

Microsoft Office

Time management

Outdoors passion

Education

Degree in English/Communications/Marketing

Relevant practical experience

Tools

CMS platforms

Email marketing platforms

Project workflow tools

Job description

Company Description

Equip Outdoor Technologies UK Ltd based in Alfreton, Derbyshire specialise in the design and marketing of technical outdoor clothing and equipment. Our experienced and enthusiastic team develop innovative designs, manufactured to the highest standard and brought to market throughout the world. Equip Outdoor Technologies own and operate two leading aspirational outdoor brands, Rab and Lowe Alpine. For further information on Equip please visit our website at www.equipuk.com

Our team is based at our Head Office just outside The Peak District National Park off jct28 of the M1 corridor.

Position

Great opportunity to join our team as Copywriter!

You will support the Creative Marketing team by writing, editing and proof-reading copy for digital, retail, campaign and product communications across the Rab and Lowe Alpine brands. Working closely with the Senior Creative Copywriter, wider Creative team and key marketing stakeholders, you will help deliver clear, engaging and accurate copy that reflects the relevant brand tone of voice and supports messaging to both B2B and D2C audiences across global channels.

Key Responsibilities of Copywriter (including but not limited to):

• Support the creation and delivery of copy across multi-channel communications including web, email, social, paid digital, product, packaging, retail and campaign activity.
• Write clear, engaging and accurate copy tailored to different audiences, including consumers, retailers, distributors and internal teams.
• Assist with product copy, campaign messaging, CRM, SEO and paid digital copy requirements under the guidance of the Senior Creative Copywriter.
• Proofread and edit content to ensure accuracy, consistency, clarity and adherence to brand tone of voice and style guidelines.
• Support the development of copy for workbooks, technical training documents, retailer communications, landing pages and social content, using your expertise to initiate and contribute to process improvements
• Support translation agency management by helping prepare copy for translation, coordinating amends, tracking feedback and ensuring translated content is reviewed and delivered in line with agreed timelines.
• Work closely with graphic designers, ecommerce, product marketing, trade marketing, consumer marketing and regional teams to deliver joined-up creative outputs.
• Help maintain a consistent brand voice across Rab and Lowe Alpine communications, in line with the strategic direction of the brand.
• Develop an understanding of outdoor products, technologies and audiences to support accurate, relevant and compelling copy.

Requirements

To join us as Copywriter you must have:

Essential

• Degree or equivalent level qualification in English, Communications, Marketing, Journalism or a related subject, or relevant practical experience
• Strong written skills with the ability to produce clear, engaging and accurate copy
• Excellent spelling, grammar, proofreading skills and attention to detail
• Ability to adapt writing style for different channels, audiences and objectives
• A creative approach with an interest in developing compelling product, campaign and brand storytelling
• Good organisational skills with the ability to manage multiple tasks and work to deadlines
• Confident communicator who can work collaboratively with internal teams and respond positively to feedback
• Willingness to learn brand tone of voice, SEO, CRM and paid digital copy best practice
• Good working knowledge of Microsoft Office and confidence working with shared documents, briefs and workflow systems
• Passion for the outdoors and first-hand experience of using outdoor clothing and equipment
• Self-motivated with a flexible, positive and professional attitude

Desirable

• Experience writing for email, social, web, SEO or paid digital channels
• Experience using content management systems, email marketing platforms or project workflow tools
• Second language skills or experience working with translation processes
• Understanding of the outdoor industry and technical products

Salary and Benefits:

• Salary £29,331.35 per annum, commensurate with qualifications, skills and experience
• Contributory company pension scheme, subject to qualifying conditions
• Discretionary profit share bonus scheme
• Employee Benefits Platform
• Life Assurance Scheme
• Online GP & Physio Service
• Employee Wellbeing Platform
• Hybrid working (discretionary basis, determined by business need) as well as an early finish on Fridays!
• Free, unlimited access to LinkedIn Learning training resources
• Great staff discounts on our Rab and Lowe Alpine products
• Reciprocal trade discounts on climbing, bikes, camping, sailing and running equipment
• Casual dress code
• Modern facilities with free on-site parking

Closing date for applications is 6 September 2026

For general enquiries please contact: [email protected]

Strictly No Agencies please

Our people are part of one team that is geared to achieving success for the company, and we are strongly committed to inclusivity, promoting equality and celebrating diversity among our staff. We are looking for people who are passionate about and can help live our values of Synergy, Ingenuity, Ambition, Determination and Integrity.