Copywriter

ImmigrationGPT; Birmingham; Hybride; GBP 38 000 - 46 000; Plein temps

Avantages offerts par ce poste

25 days holiday

Bank holidays

Annual Wellbeing Day

Pension Scheme

Medical Cash Plan

Smart Working Options

Employee Awards

Referral scheme

Wellbeing Programme

Résumé du poste

Inspired Thinking Group (ITG) Limited in Birmingham is seeking an agile Copywriter to craft distinctive, engaging copy across campaigns, social, CRM, print and retail environments.

You’ll work with designers and creative directors, shape brand voice, adapt tone across channels and drive ideas from brief to final execution while maintaining high standards.

Qualifications

• Experience as a Copywriter in an agency, in-house team or fast-moving environment.
• Strong portfolio showing writing craft and conceptual thinking.
• Experience with B2C retail or consumer brands is a plus.
• Ability to write across campaigns, social, CRM, content and print.

Responsabilités

• Copywriting & Creative: develop concepts and copy from brief to final execution.
• Write clear, distinctive copy reflecting brand personality and audience.
• Develop campaign ideas, headlines, scripts and social concepts across channels.
• Work within brand tone-of-voice guidelines while evolving the voice where appropriate.
• Collaborate with designers and Creative Directors to develop and refine ideas.

Connaissances

Copywriting

Creative writing

Brand voice

Campaign concepts

Social copy

Description du poste

# CopywriterInspired Thinking Group (ITG) Limited, BirminghamApply on Inspired Thinking Group (ITG) Limited's site Check my CV against this jobPosted: 5 days agoContract: permanentListed on: Direct from the employer## Can this job be sponsored?Some things to check* The advert does not give a salary. The minimum for this job is £41,700 a year. Source, GOV.UK* Inspired Thinking Group (ITG) Limited holds an A-rated Skilled Worker licence. Register of licensed sponsors, GOV.UK* We read this job as Authors, writers and translators (3412). It is on the Temporary Shortage List, so it can be sponsored for a new visa. Temporary Shortage List, GOV.UKAuthors, writers and translators (SOC 3412): rules, going rate, job titles and other sponsors’ advertsSee who else sponsors this job: visas granted, employers that sponsor it every year and payRead from the advert, the Home Office register and the Immigration Rules. Whether you can be sponsored also depends on your own circumstances, such as your age and visa history. This is information, not advice.## About the jobAbout the roleThe Copywriter is responsible for creating distinctive, engaging and effective copy and creative ideas across a wide range of customer touchpoints, helping brands develop a recognisable voice and connect meaningfully with their audiences.This is a hands-on creative role, combining strong conceptual thinking with excellent writing craft. You’ll take briefs from initial idea through to execution, working across campaigns, social, digital, CRM, content, print and physical environments.You’ll understand how a strong central idea can translate across multiple channels, and how tone, structure and storytelling need to flex depending on where and how customers encounter a brand. From a campaign line or social idea to a CRM subject line or piece of retail copy, you’ll know how to make every word earn its place.Working closely with Senior Designers, Creative Directors, strategists, social and production teams, you’ll contribute ideas as well as words. You’ll be comfortable developing concepts independently and in partnership with designers, presenting your thinking and responding constructively to creative direction.Experience working with well-known B2C retail or consumer brands is important, alongside a strong understanding of contemporary culture, social and how modern brands communicate.What you’ll be doingCopywriting & Creative- Develop strong creative concepts and copy from initial brief through to final execution.- Write clear, compelling and distinctive copy that reflects a brand’s personality and connects with its audience.- Develop campaign ideas, headlines, scripts, social concepts, brand copy, CRM, digital content and customer communications.- Work confidently within established brand tone-of-voice guidelines while identifying opportunities to evolve and strengthen how a brand communicates.- Adapt ideas and writing intelligently across different channels, audiences and moments in the customer journey.- Understand the difference between simply adapting a message and creating specifically for the channel.- Work closely with designers and Creative Directors to develop, challenge and strengthen ideas.- Maintain consistently high standards across both major campaign briefs and fast-turnaround communications.- Edit and refine copy with excellent attention to grammar, consistency, clarity and tone.Social & Digital- Bring a strong understanding of social-first creative and copywriting.- Develop ideas and copy that feel native to different social formats and environments, rather than simply translating campaign messaging into social posts.- Understand how tone of voice can flex across social while remaining unmistakably part of the same brand.- Write with an appreciation of brevity, immediacy, conversation and cultural relevance.- Collaborate with social, content, design, motion and production specialists to develop ideas that combine words, visuals and moving image effectively.- Stay curious about evolving platforms, behaviours, formats, language and culture.Brand & Tone of Voice- Understand and confidently apply established brand voices across different communications.- Help develop and evolve tone-of-voice principles where appropriate.- Ensure copy feels consistent and recognisable across the wider customer experience without becoming formulaic.- Understand when a brand needs to persuade, inform, entertain or inspire, and adapt the writing accordingly.- Balance personality and creativity with clarity, commercial objectives and customer needs.Collaboration- Take ownership of briefs and manage your work confidently from concept through to delivery.- Partner closely with designers, creating ideas together rather than treating copy and design as separate disciplines.- Present and articulate creative thinking clearly, both verbally and through well-crafted presentations.- Work collaboratively with Creative Directors, designers, strategists, social teams, producers and other specialists.- Take creative direction positively and use feedback to make the work stronger.- Balance creative ambition with brand, customer and commercial objectives.What we’re looking for- Experience as a Copywriter within an agency, in-house creative team or similarly fast-moving creative environment.- A strong portfolio demonstrating excellent writing craft and conceptual creative thinking.- Proven experience working with recognised B2C retail or consumer brands.- Experience creating work across multiple channels, including campaigns, social, digital, CRM, content, print and physical or retail environments.- Strong social experience, with evidence that you understand social as a creative medium and can develop ideas specifically for it.- The ability to move confidently between big brand ideas and the detail of everyday customer communications.- Strong headline writing, storytelling and editing skills, with an excellent command of written English.- Experience interpreting and applying brand tone of voice across multiple channels.- The ability to take a brief, interrogate it, develop ideas and take the chosen direction through to polished execution.- Confidence developing ideas both independently and as part of a creative partnership.- Strong communication and presentation skills, including the ability to articulate the thinking behind your work.- Excellent attention to detail and an ability to maintain creative standards across multiple briefs and deliverables.- A genuine interest in brands, retail, language, social and contemporary culture. BenefitsWork’s a treat!On top of a competitive salary, you can expect a whole load of perks:- 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.- Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.- Pension Scheme – helping you save towards your retirement home in the sun!- Corporate Medical Cash Plan – claim back the cost of your medical treatments.- Smart Working Options – spend up to 40% of your working week from home.- So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.- Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.- Cycle to Work Scheme – save on the cost of biking to work.- Monthly Employee Awards - Employee of the Month programme with £250 bonus- Raising money for charity including a paid Volunteer Day – we’re all about giving back... and having lots of fun in the process!- Referral scheme – know the perfect person to join the team? You could bag £1,500 for a putting a good word in.- Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.- Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.We Value DiversityWe champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.What next?If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.