Copywriter

Inspired Thinking Group (ITG); Greater London; On-site; GBP 30,000 - 55,000; Full time

Benefits offered by this job

25 days’ holiday + bank holidays

Annual Wellbeing Day – enjoy an extra‑

Pension Scheme

Corporate Medical Cash Plan

Smart Working Options

Monthly Employee Awards - £250 bonus

Cycle to Work Scheme

Raising money for charity including a 

Referral scheme – £1,500 for a good紹介

Wellbeing Programme

Enhanced Family Friendly Leave

Job summary

Inspired Thinking Group (ITG) seeks a creative and detail-oriented Copywriter to join our John Lewis team on a fixed-term maternity cover. You will craft engaging retail media copy for supplier-sponsored placements across the John Lewis site and write brand-led copy for CRM, social, print and in-store channels.

The role blends sharp, concise retail writing with brand storytelling, requiring collaboration with John Lewis teams and a keen eye for tone, accuracy and campaign impact.

Qualifications

• Proven experience in copywriting, ideally within a retail, e-commerce, or digital media context.
• Strong writing and editing skills, with the ability to adapt tone and messaging to suit both brand and supplier requirements.
• Understanding of retail media networks and the role of paid placements in driving digital shopper engagement.
• Experience interpreting and applying brand tone of voice across multiple channels.
• A collaborative mindset and the ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Excellent attention to detail and a strong command of written English.
• Familiarity with retail content best practices and digital merchandising principles.

Responsibilities

• Retail Media Copywriting: Write persuasive, concise copy for supplier-sponsored placements on the John Lewis website, including on-site banners, feature panels, promotional tiles, and product spotlights.
• Platform-Specific Messaging: Ensure content is optimised for various retail media formats and placements, aligning with both supplier goals and the John Lewis brand tone of voice.
• Collaborative Campaign Execution: Work closely with the retail media, design, and commercial teams to deliver cohesive and high-performing creative for supplier campaigns.
• Shopper-Focused Writing: Produce content that connects with customer needs and behaviours, encouraging exploration, consideration, and conversion.
• Brand and Retail Copywriting: Create copy for the wider John Lewis brand and retail channels, such as email and CRM, social media, print, and in-store promotions, ensuring all content reflects the brand’s personality, tone, and values.
• Creative Collaboration: Work closely with the John Lewis creative and marketing teams to develop ideas and concepts and produce cohesive multi-channel campaigns.
• Content Accuracy & Quality: Edit and proofread all copy to maintain high standards of accuracy, clarity, and brand alignment.
• Industry Awareness: Stay informed on retail media trends and competitor practices to ensure content remains relevant and effective.

Skills

Copywriting

Editing

Retail media knowledge

Brand tone of voice

Job description

We are looking for a creative and detail-oriented Copywriter to join our John Lewis team on a fixed-term basis, providing maternity cover.

You will need the knowledge and experience to write engaging, effective retail media copy for supplier-sponsored placements across the John Lewis website, crafting compelling messaging that enhances brand visibility, drives shopper engagement and supports supplier marketing objectives within our digital retail environment.

You will also write brand-led copy for John Lewis across a variety of channels, including CRM, social, print and in-store. If you can write sharp, concise copy for retail media and bring creative ideas to brand work, we would love to hear from you.

Key Responsibilities

1. Retail Media Copywriting: Write persuasive, concise copy for supplier-sponsored placements on the John Lewis website, including on-site banners, feature panels, promotional tiles, and product spotlights.
2. Platform-Specific Messaging: Ensure content is optimised for various retail media formats and placements, aligning with both supplier goals and the John Lewis brand tone of voice.
3. Collaborative Campaign Execution: Work closely with the retail media, design, and commercial teams to deliver cohesive and high-performing creative for supplier campaigns.
4. Shopper-Focused Writing: Produce content that connects with customer needs and behaviours, encouraging exploration, consideration, and conversion.
5. Brand and Retail Copywriting: Create copy for the wider John Lewis brand and retail channels, such as email and CRM, social media, print, and in-store promotions, ensuring all content reflects the brand’s personality, tone, and values.
6. Creative Collaboration: Work closely with the John Lewis creative and marketing teams to develop ideas and concepts and produce cohesive multi-channel campaigns.
7. Content Accuracy & Quality: Edit and proofread all copy to maintain high standards of accuracy, clarity, and brand alignment.
8. Industry Awareness: Stay informed on retail media trends and competitor practices to ensure content remains relevant and effective.

What we’re looking for

• Proven experience in copywriting, ideally within a retail, e-commerce, or digital media context.
• Strong writing and editing skills, with the ability to adapt tone and messaging to suit both brand and supplier requirements.
• Understanding of retail media networks and the role of paid placements in driving digital shopper engagement.
• Experience interpreting and applying brand tone of voice across multiple channels.
• A collaborative mindset and the ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Excellent attention to detail and a strong command of written English.
• Familiarity with retail content best practices and digital merchandising principles.

Work’s a treat!
On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays– we understand the importance of you getting some down time.

• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings– through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.

• Employee Assistance Programme– our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme– know the perfect person to join the team? You could bag £1,500 for a putting a good word in.

• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.