Coordinator, Digital Marketing

Blue Raincoat Music Limited; Greater London; On-site; GBP 25,000 - 34,000; Full time

Job summary

Blue Raincoat Music is seeking a Digital Marketing support role to help manage the digital presence of the Blue Raincoat Artists roster and the wider group. You’ll work across websites, wiki pages, Knowledge Panels, advertising access, platform metadata, and growth tracking to ensure accuracy and discoverability.

You’ll collaborate with artist managers, labels, and agencies to optimise assets, metadata, and campaigns, while maintaining quality control and providing insights to drive performance.

Qualifications

• 1–2 years in a similar music, entertainment, or digital role.
• Strong interest in artists, platforms and the digital landscape.
• Good understanding of digital platforms and technology.

Responsibilities

• Own the accuracy and upkeep of artist websites, wiki pages and Knowledge Panels.
• Manage advertising platform access and account requests across Meta, Google, TikTok.
• Coordinate platform updates with assets across streaming platforms and social channels.
• Optimize lyric and metadata across DSPs to support discovery.
• Track digital growth across streaming, social and search, identifying drivers.
• Collaborate with CRM and fan data to build a full performance picture.
• Quality-control outward digital assets and flag issues before publishing.
• Brief and manage relationships with external agencies, ensuring alignment with brand.

Tools

Meta Business Manager

Google Ads

DSP platforms

Job description

Chrysalis Records/Blue Raincoat Music is a leading independent music company headquartered in London and New York. Along with our US partner Reservoir Media, we own the legendary Chrysalis and Tommy Boy catalogues, and we also represent artists through our management arm Blue Raincoat Artists, and publishing via Blue Raincoat Music Publishing.

The Position

In this role, you’ll support the Digital Marketing Manager in managing the digital presence of the Blue Raincoat Artists roster and wider Blue Raincoat Music Group. You’ll work across websites, wiki pages, Google Knowledge Panels, advertising access, platform metadata, and digital growth tracking, ensuring every artist touchpoint is accurate, current, and optimised.

You’ll work closely with artist managers, their teams, artists, labels, and external partners, as well as our social and content agencies, which manage day-to-day social output. You’ll monitor digital performance, identify opportunities for improvement, and provide regular insights to the Digital Marketing Manager, while supporting the wider marketing teams to ensure our artists are effectively represented and discoverable across digital platforms. The role includes, but is not limited to, the following responsibilities:

• Own the accuracy and upkeep of each artist’s website, wiki page, and Google Knowledge Panel, ensuring information is correct, current, and reflective of each artist’s brand.

• Manage advertising platform access and account requests across the roster, including Meta, Google, TikTok, and other platforms, acting as the point of contact for administration and permissions.

• Coordinate platform updates, including press shots, bios, banners, and cover art, ensuring the correct assets are live and consistent across streaming platforms, social channels, and websites ahead of key moments.

• Own lyric and metadata optimisation across DSPs, including Spotify, Apple Music, and other platforms, ensuring lyrics, credits, and other metadata are correctly submitted and set up to support discovery.

• Track digital growth across the roster, including streaming, social, and search, identifying significant changes and investigating the factors driving performance.

• Work closely with the Digital Marketing Manager to connect platform and growth data with CRM, pre-sale, and fan data activity, helping build a complete picture of what is driving performance.

• Act as a quality-control check across outward-facing digital assets and content delivered by external social and content agencies, identifying factual errors, broken links, and inconsistencies before they go live, and flagging issues quickly when incorrect content has already been published.

• Brief and manage relationships with external social and content agencies, ensuring their output aligns with each artist’s strategy and brand, without owning day-to-day content creation or posting.

• Partner with the marketing team to brief external agencies on digital advertising, providing insights from platform and growth data to inform campaigns.

• Stay up to date with platform discovery mechanics, including algorithm changes, DSP editorial processes, and search behaviour, identifying opportunities to strengthen the roster’s digital presence.

• Build strong working relationships with artists, their teams, the wider Blue Raincoat Artists team, agencies, and platform contacts, ensuring digital activity remains aligned with each artist’s identity, audience, and wider strategy.

Qualifications

• Minimum of one to two years’ experience in a similar role within the music, entertainment, or digital industry.

• Passion for the music industry, with a strong interest in artists, platforms, and the evolving digital landscape.

• Strong understanding of digital platforms and technology, with the ability to quickly adapt to new tools and systems.

• Meticulous attention to detail, with the ability to identify and resolve errors across digital platforms, including typos, broken links, and outdated artist information.

• Experience managing advertising account access and administration across platforms such as Meta Business Manager, Google Ads, and similar tools.

• Confident working with external agencies, with the ability to manage relationships and oversee output without needing to manage day-to-day execution.

• Strong analytical and data literacy skills, with the ability to interpret streaming, social, and search data, identify trends, and translate findings into actionable insights.

• Strong awareness of the evolving digital landscape, including platform developments and DSP editorial trends, with an ability to identify emerging opportunities.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

• Ability to work closely with the D2F Manager and external social and content agencies.

• Highly organised, with the ability to manage multiple artists, platforms, priorities, and deadlines simultaneously.

• Proactive, hands-on approach, with a willingness to take initiative, identify what needs to be done, and work independently to find solutions.

• Collaborative team player with an eagerness to learn, contribute ideas, and bring a considered point of view.

• UK driving licence preferred but not essential.

Equal Employment Opportunity

Blue Raincoat is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We consider all qualified applicants without regard to age, race, ethnicity, color, religion, gender, gender identity, sexual orientation, national origin, disability, marital status, military status, or any other characteristic protected by applicable law. We believe that embracing diversity strengthens our culture, drives innovation, and contributes to our continued success.

If you require assistance or an accommodation in completing any aspect of the application process, please contact the Blue Raincoat Recruiting team at: [e-mail].