Digital Marketing Coordinator (Plugin Boutique)

ROSTR, Inc.; Brighton; Hybrid; GBP 30,000 - 38,000; Full time

Benefits offered by this job

Participation in annual bonus pool

VIP access to local music events

BUPA Health Insurance

Employer matched pension

Focus Days

Dynamic development opportunities

Job summary

Beatport Group seeks a data-driven Digital Marketing Coordinator to drive email marketing and social media efforts for Plugin Boutique. The role focuses on crafting campaigns, growing our global producer audience, and supporting omni-channel activation.

You will work in a collaborative team, leveraging analytics tools to optimise campaigns and contribute to retention strategies across our ecosystem. Hybrid working with UK-based commute is required.

Qualifications

• 1–2+ years in a digital marketing role.
• Experience with email marketing and CRM platforms (e.g., Dotdigital, Fresh Relevance).
• Strong copywriting and communications skills.
• Knowledge of omni-channel campaigns and paid media would be advantageous.

Responsibilities

• Draft, schedule and send regular email newsletters and promotions.
• Create, schedule and publish organic social content across key channels.
• Monitor channels and responses to build an engaged producer community.
• Support omni-channel, retention and paid media initiatives.
• Assist with automation workflows and audience segmentation.
• Analyze data in GA and CRM tools to inform optimisations.
• Contribute to campaigns across Meta, Google, TikTok, Reddit, LinkedIn.
• Deliver performance reports with open rates, CTRs, and ROAS.

Skills

Email marketing & CRM expertise

Social media management

Analytical mindset

Omni-channel awareness

Copywriting & communication

Music industry interest

AI efficiency interest

Experience: 1–2+ years

Tools

Dotdigital

Fresh Relevance

Google Analytics

UTM tracking

Job description

About Beatport

For over 20 years, Beatport has been the global leader in DJ and club culture, pushing the boundaries of dance music to all corners of the world. Created by DJs for DJs, Beatport has always been dedicated to innovating new products and services to support evolving generations of music performers and producers.

The Beatport Group includes some of the best-known brands in DJ culture, including Beatport, DJcity, Plugin Boutique, Beatport Streaming, Ampsuite, LabelRadar, Beatport.io & The International Music Summit (IMS). We are consistently looking for bright, creative professionals with diverse perspectives and backgrounds.

About Plugin Boutique

Plugin Boutique is the world's leading online marketplace for music software, virtual instruments, and audio effects. Since its launch, Plugin Boutique has provided music producers, sound designers, and engineers with the finest tools from top developers worldwide, paired with exclusive deals, free gifts with purchase, and an industry-leading user experience. Plugin Boutique is dedicated to empowering music creators with the technology they need to shape the sound of tomorrow.

Where You Come In

Plugin Boutique is seeking a highly motivated, data-driven, and creative Digital Marketing Coordinator. In this role, you will be the driving force behind our email marketing and social media presence, while supporting broader omni-channel campaigns, paid advertising, and retention strategies across our ecosystem. Working in a collaborative team, you will execute core day-to-day channels, bring data-backed ideas to life, and help grow our global audience of music producers.

This role can be based either in Brighton or Farringdon working hybrid with at least 3 days in the office per week. Applicants must have UK right to work and be based in the UK and able to commute at least 3 days per week to our our Brighton or Farringdon office.

As a Digital Marketing Coordinator, you will be responsible for:

Primary Focus: Email Marketing & Social Media

• Email Marketing & CRM: Draft copy, assemble, schedule, and execute regular email newsletters and promotional campaigns across brand lists.
• Social Media Management: Assist in creating, scheduling, and publishing engaging content (organic social posts, videos, graphics, and copy) across key channels.
• Audience Engagement: Monitor social channels and email responses to foster an active, loyal community of producers and music creators.
• Campaign Briefing: Produce creative briefs for designers and external agencies for social assets and email materials. Secondary Focus: Omni-Channel, Retention & Paid Media
• Omni-Channel & Automation: Support email automation workflows, automated behaviour triggers, and emerging direct channels to boost customer lifetime value.
• Audience Segmentation & Retention: Assist with RFM (Recency, Frequency, Monetary) analysis, audience segmentation, and online personalisation to drive repeat purchases.
• Paid Advertising Support: Assist in setting up, monitoring, and optimising targeted paid ads across platforms like Meta, Google, TikTok, Reddit, and LinkedIn.
• Tracking & Reporting: Implement a UTM tracking strategy and deliver regular performance reports (using Google Analytics and CRM tools) on email open rates, click-throughs, social engagement, and paid ROI.

As a Digital Marketing Coordinator, you will need:

• Experience: 1–2+ years of experience working in a digital marketing role.
• Email & CRM Expertise: Demonstrated passion for and experience with email marketing and CRM platforms (e.g., Dotdigital, Fresh Relevance or similar).
• Social Media Skills: Solid understanding of organic social strategy, content creation, and social management tools.
• Analytical Mindset: Familiarity with Google Analytics, Quantum Metrics, UTM tracking, and interpreting data to optimise campaign performance.
• Omni-Channel Awareness: Understanding of customer acquisition, retention strategies, and automated messaging journeys.
• Communication: Exceptional written and verbal communication skills with strong copywriting capabilities and attention to detail.
• Music Interest: A genuine passion or background in music production and software is highly desirable.
• AI Interest: an interest in AI efficiencies and workflows is desirable

The Beatport Group Culture

At Beatport Group, creativity and community are at the forefront of everything we do. Our company is a hub of innovation, driven by a commitment to authenticity and a deep understanding of the music landscape. Our culture is built on the values of D.A.N.C.E (Demand Diversity, Accountability to our communities, Nurturing our ecosystem, Community first, always, and Evolution of our mission). We promote inclusiveness, innovative thinking, and thoughtful contributions, ensuring that we not only serve but also evolve with the diverse global DJ & music producer market.

Benefits

The position is within a highly motivated team with a positive working climate, allowing you to express your talent fully. In addition, we offer appropriate remuneration and very good development opportunities within a dynamically growing enterprise. Beyond this, the position provides an intensive integration into the international music scene.

• Participation in company's annual bonus pool program
• A professional environment with room for creativity and fun
• VIP Access to local music events & Livestreams
• Enhanced holiday allowance
• Focus Days
• BUPA Health Insurance
• Employer matched pension
• + More

Equal Employment Opportunity

The Beatport Group strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

Hiring Practices

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The Beatport Group’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The Beatport Group may pursue all avenues available, including promotion from within, employee referrals, outside advertising, Internet recruiting, job fairs and college recruiting.The Beatport Group does not accept speculative CV's from employment agencies unless specifically requested by the Talent Team. Please can we politely request that you do not contact our hiring managers.