Conversion Specialist

JR United Kingdom; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing digital marketing agency in the UK is seeking a Conversion Rate Optimisation Manager to lead efforts in enhancing customer conversion rates. This full-time role involves collaboration with various teams, focusing on data-driven strategies and customer engagement. The ideal candidate will have extensive experience in digital marketing, a strong performance focus, and a customer-centric approach. Benefits include private health cover and opportunities for internal promotion.

Benefits

Private health cover

Discounts on products/services

Qualifications

• 5+ years in digital marketing with a performance focus.
• Successful experience in scaling CRO programs.
• Understanding of UX, UI, and digital design best practices.

Responsibilities

• Owning specific KPIs within defined areas of the conversion funnel.
• Leading the strategy, design, implementation, and measurement of CRO activities.
• Analyzing conversion metrics & KPIs to maximize business contributions.

Skills

Digital marketing

Performance marketing

Data analysis

Customer-centric approach

Negotiation

Relationship building

Tools

Optimizely

Google Optimize

Omniconvert

Unbounce

Job description

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Manchester (Hybrid) with frequent travel to Cyprus

Are you a self-motivated CRO Manager, with strong performance marketing skills, a creative eye and a customer-centric approach?

In this role, you'll lead the conversations around the design, implementation & evaluation of activities that increase conversions of new and existing customers. You'll focus on maximizing the commercial returns for the business by briefing internal resources such as UX/UI, Engineers/Devs, Digital Marketers, SEO, and more.

You'll thrive on being a true subject matter expert for all things conversion rate optimisation.

The Job...

As Conversion Rate Optimisation Manager (CRO Manager), you'll play a key role in the Marketing team. You'll be someone who knows how to engage incoming prospects and existing customers and uses performance data to design new solutions that drive conversion lift, acting as a natural experimenter.

This is a full-time role with flexible hours. You'll work in the modern Manchester office 2 days a week, with the rest remote. There will also be frequent travel to Cyprus for approximately 18 months; at least 1 week per month.

Responsibilities include:

1. Owning specific KPIs within defined areas of the conversion funnel.
2. Working closely with other teams to optimize the first purchase experience for new customers.
3. Leading the strategy, design, implementation, and measurement of the brand’s acquisition conversion optimisation activities.
4. Analyzing conversion metrics & KPIs from high-value and high-volume sources and providing insights to maximize contributions to business outcomes.
5. Deep diving into performance data to generate recommendations, and executing A/B & multivariate testing, new landing pages, and digital engagement experiences.
6. Aiming for high agility and velocity in optimisation, focusing on marketing & commercial outcomes.
7. Mastering targeted communication and personalization to deliver optimal content and experiences that increase conversions.
8. Collaborating with marketing teams across channels to meet or exceed customer acquisition targets.
9. Monitoring customer cohorts post-purchase and providing insights to shape marketing strategies.
10. Planning activities and forecasting their impact on business outcomes.
11. Delivering executive reports with complex analytical findings in a concise manner.
12. Documenting key learnings and successes in company wiki and Jira to build intellectual property.

About You...

You will join a dynamic digital marketing agency with an international client base, focused on growth and collaboration. Key experience includes:

1. 5+ years in digital marketing with a performance focus.
2. Successful experience in scaling CRO programs.
3. A customer-centric approach with understanding of UX, UI, and digital design best practices.
4. Experience with tools like Optimizely, Google Optimize, Omniconvert, Unbounce, etc.
5. Ability to analyze and present performance data effectively.
6. Managing multiple projects within a complex organization.
7. Strong negotiation and relationship-building skills.
8. Willingness and ability to travel internationally.

The Company...

A fast-growing digital marketing business in the entertainment sector, offering unique CRO projects and opportunities for internal promotion. Benefits include private health cover and discounts on products/services.

We are actively interviewing and encourage interested candidates to apply with an updated CV today.