Conversion Specialist

Humankind Global Recruitment; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing agency seeks a motivated CRO Manager to drive conversion optimization initiatives. With a focus on both performance and creativity, you will collaborate with various teams to enhance customer journeys and maximize commercial returns. This hybrid role offers flexibility and opportunities for professional growth in a dynamic setting.

Benefits

Private health cover

Various discounted products and services

Qualifications

• 5+ years of digital marketing experience in a performance-focused role.
• Successful track record of implementing and scaling CRO programs.
• Strong understanding of UX and UI for best practices in conversion.

Responsibilities

• Leading discussions on design and implementation of activities for conversion maximization.
• Identifying and analyzing conversion metrics to enhance business outcomes.
• Delivering executive-level reports on analytical findings.

Skills

Performance Marketing

Customer Centric Approach

Data Manipulation

Negotiation Skills

Tools

Optimizely

Google Optimize

Unbounce

Job description

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Direct message the job poster from Humankind Global Recruitment

Full Time

Manchester (Hybrid)

Are you a self-motivated CRO Manager, with strong performance marketing skills, a creative eye and a customer centric approach?

In this role you'll lead the discussions around the design, implementation & evaluation of activities that increase conversions of new and existing customers. You'll be focused on maximising the commercial returns for the business, by briefing internal resource such as UX/UI, Engineers/Devs, Digital Marketers, SEO and more.

You'll thrive on being a true subject matter expert for all things conversion rate optimisation.

The Job...

As Conversion Rate Optimisation Manager (CRO Manager), you'll play a key role in the Marketing team. As someone who knows how to engage incoming prospects and existing customers and uses performance data to design new solutions that drive conversion lift, you'll be a natural experimenter.

It’s a full-time role, with flexible hours. You'll be in the modern, newly renovated, Manchester office 2 days a week, with the rest of your work conducted remotely.

You'll be responsible for:

- Owning specific KPIs within defined areas of influence in the conversion funnel.

- Working closely with other teams to ensure that the first purchase customers experience is optimised for conversion performance.

- Leading the strategy and then the design, implementation and measurement of the brand’s acquisition conversion optimisation roadmap and activities.

- Identifying and analysing conversion metrics & KPIs from high value and/or high volume sources and providing the conversion journeys that allow them to realise maximum contributions to business outcomes.

- Diving deep into conversion performance to generate recommendations and driving A/B & multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences.

- Aspiring to attain the highest level of optimisation agility and velocity possible whilst focusing on both marketing & commercial outcomes.

- Mastering how the brand communicates with prospects (targeting & personalisation) to deliver the best content, journeys, and experiences to increase conversions.

- Working closely with other marketing teams (Affiliates, SEO, traditional media, digital media, social media, and referrals), staying abreast of all distribution efforts that drive awareness and generate traffic and collectively ensuring the brand is meeting or exceeding new customers acquisition targets.

- Following cohorts through first purchase, and into lifecycle monitoring customer behaviours and KPIs, providing recommendations to other marketing teams and business units to shape current and future marketing mix.

- Planning your activities thoroughly and forecasting how these efforts will impact business outcomes.

- Delivering executive-level reports that convey complex analytical findings in a concise manner.

- Documenting key learnings, big wins, and misses, in company wiki and jira spaces to grow the businesses intellectual property.

About You...

As the CRO Manager / Conversion Rate Optimisation Manager you’ll be joining a dynamic and growing digital marketing agency with an exciting international client base across the entertainment sector. With a focus on growth and people, the agency upholds a culture of humility, ownership, ambition and collaboration.

Here's some of the key experience you'll need to demonstrate:

- 5+ years of digital marketing experience in a performance focussed role.

- Successful track record of ideating, implementing and scaling CRO (Conversion Rate Optimisation) programs.

- Strong customer centric approach to optimisation, leveraging your added experience or understanding of UX, UI and digital design for conversion best practices.

- Experience with industry leading optimisation tools such as, or similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc.

- Ability to manipulate performance data independently, interpret, then present that data in engaging and meaningful ways.

- Ability to manage and prioritise multiple projects simultaneously within a complex organisation.

- Excellent negotiation and relationship building skills.

- The ability and willingness to be able to travel internationally on occasion.

The Company...

This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment sector, and for an analytical and strategically-minded Conversion Rate Optimisation Specialist, this represents a great opportunity to think outside of the box and get involved in the types of CRO projects you won't be able to, elsewhere.

They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary DOE, some additional benefits include;

- Private health cover

- Various discounted products and services

Apply Now!

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Strategy/Planning

• Industries

  Marketing Services, Advertising Services, and Gambling Facilities and Casinos

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