Conversion Rate Optimisation Specialist - Lichfield/Remote (UK Only)

JR United Kingdom; Stoke-on-Trent; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company seeks a Conversion Rate Optimisation Specialist based in Stoke-on-Trent or remotely in the UK. You will join the Performance Marketing team, utilizing your expertise in CRO and digital marketing to enhance user experience and drive strategic goals. Responsibilities include analyzing website performance, collaborating on client projects, and ensuring smooth execution of A/B tests. Ideal candidates will have a solid background in digital marketing, data analytics, and excellent communication skills, making this a fantastic opportunity to excel in a dynamic team environment.

Qualifications

• Experience in a digital marketing, CRO, or project strategy role.
• Understanding of user journeys and data analytics.
• Familiarity with A/B testing tools and effective communication of findings.

Responsibilities

• Analyze client’s website performance for improvements.
• Develop tests and monitor live A/B testing performance.
• Collaborate with teams for project execution and delivery.

Skills

Digital Marketing

CRO

Data Analytics

A/B Testing

Communication

Tools

GA4

Adobe Analytics

VWO

Google Optimize

Google Tag Manager

Figma

Photoshop

Job description

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Conversion Rate Optimisation Specialist - Lichfield/Remote (UK Only), stoke-on-trent

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Client:

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

28.06.2025

Expiry Date:

12.08.2025

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Job Description:

Conversion Rate Optimisation Specialist - Lichfield/Remote (UK Only)

My client is looking for a CRO/UX strategist with a real eye for detail to join their team. The successful candidate will be positioned within their Performance Marketing team and play a key part in helping the team achieve their strategic goals. You will be knowledgeable and results-focused, as one of the go-to individuals within the team for advice and expertise on all areas of CRO. You will liaise with internal teams, outsourcers, and clients to ensure smooth project execution, timely approvals, and efficient communication of test results. You will collaborate with a dynamic team, including designers, developers and strategists to help develop client-side experiments and implement strategic customer experience initiatives.

Key Responsibilities

• Analyse client’s website performance looking at areas for improvement
• Make sure tests are developed to spec, with an eye on feasibility and impact.
• Monitor/ analyse the performance of live A/B tests, ensuring accurate data collection.
• Peer code reviews, ensuring best practices /optimising for performance and reliability.
• Review and debug tracking solutions, ensuring data accuracy and integrity.
• Assess feasibility of proposed tests, providing insights into technical and strategic implications.
• Experience managing multiple projects, ensuring timely delivery and quality outcomes

Requirements

• Experience in a digital marketing, CRO, or project strategy role.
• An understanding and improving user journeys
• Understanding of data analytics, e.g. GA4 and Adobe Analytics
• Solid experience with A/B testing tools (e.g., VWO, Google Optimize)
• Effective Communicator: Articulating complex technical findings to stakeholders

Nice to have

• Design experience with Figma and or Photoshop
• Experience with tagging tools like Google Tag Manager