Conversion Rate Optimisation Specialist - Lichfield/Remote (UK Only)

JR United Kingdom; Greater Manchester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading digital marketing firm seeks a Conversion Rate Optimisation Specialist for a dynamic role to enhance client-side experiments and improve user journeys. This position demands a keen eye for detail and effective communication skills for stakeholder engagement. Join a collaborative team focused on strategic marketing goals, utilizing advanced data analytics and A/B testing tools.

Qualifications

• Experience managing multiple projects and delivering quality outcomes.
• Strong technical communication skills for stakeholder interactions.
• Experience with tools like VWO and Google Optimize.

Responsibilities

• Analyse clients’ websites for performance improvements.
• Monitor live A/B test performance and ensure data accuracy.
• Collaborate with teams to develop client-side experiments.

Skills

Data analytics

User journey improvement

Effective communication

Education

Experience in digital marketing or project strategy

Tools

A/B testing tools

Google Analytics 4

Adobe Analytics

Google Tag Manager

Job description

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Conversion Rate Optimisation Specialist - Lichfield/Remote (UK Only), greater manchester

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EU work permit required:

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Job Views:

3

Posted:

28.06.2025

Expiry Date:

12.08.2025

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Job Description:

Conversion Rate Optimisation Specialist - Lichfield/Remote (UK Only)

My client is looking for a CRO/UX strategist with a real eye for detail to join their team. The successful candidate will be positioned within their Performance Marketing team and play a key part in helping the team achieve their strategic goals. You will be knowledgeable and results-focused, as one of the go-to individuals within the team for advice and expertise on all areas of CRO. You will liaise with internal teams, outsourcers, and clients to ensure smooth project execution, timely approvals, and efficient communication of test results. You will collaborate with a dynamic team, including designers, developers and strategists to help develop client-side experiments and implement strategic customer experience initiatives.

Key Responsibilities

• Analyse client’s website performance looking at areas for improvement
• Make sure tests are developed to spec, with an eye on feasibility and impact.
• Monitor/ analyse the performance of live A/B tests, ensuring accurate data collection.
• Peer code reviews, ensuring best practices /optimising for performance and reliability.
• Review and debug tracking solutions, ensuring data accuracy and integrity.
• Assess feasibility of proposed tests, providing insights into technical and strategic implications.
• Experience managing multiple projects, ensuring timely delivery and quality outcomes

Requirements

• Experience in a digital marketing, CRO, or project strategy role.
• An understanding and improving user journeys
• Understanding of data analytics, e.g. GA4 and Adobe Analytics
• Solid experience with A/B testing tools (e.g., VWO, Google Optimize)
• Effective Communicator: Articulating complex technical findings to stakeholders

Nice to have

• Design experience with Figma and or Photoshop
• Experience with tagging tools like Google Tag Manager