Conversion Copy Director: High-Impact Funnels

AlMaghrib UK Ltd; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading education-focused organization is seeking a Digital Marketing Director to lead copy strategy and drive conversions. The ideal candidate will have over 4 years of experience in copywriting that drives sales, overseeing email marketing campaigns, and managing multiple product lines. This role involves designing student pathways, A/B testing elements, and team coordination. Strong skills in funnel psychology and data-driven decisions are essential. Join us to optimize marketing strategies and enhance student engagement.

Qualifications

• 4+ years minimum in copywriting with proven sales results.
• Proven track record with email marketing campaigns.
• Experience managing multiple product lines.

Responsibilities

• Write and oversee copy for email campaigns and landing pages.
• Design student pathways and optimize existing funnels.
• Coordinate with the copywriting team on priorities.

Skills

Copywriting

Email marketing

Conversion optimization

Funnel psychology

Job description

A leading education-focused organization is seeking a Digital Marketing Director to lead copy strategy and drive conversions. The ideal candidate will have over 4 years of experience in copywriting that drives sales, overseeing email marketing campaigns, and managing multiple product lines. This role involves designing student pathways, A/B testing elements, and team coordination. Strong skills in funnel psychology and data-driven decisions are essential. Join us to optimize marketing strategies and enhance student engagement.