Contract - CRM Data Planner

JR United Kingdom; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

An exciting opportunity awaits a Freelance CRM Data Planner at a leading Market Agency in London. This role involves transforming business inquiries into data-driven strategies that enhance CRM and campaign effectiveness. You will collaborate with diverse teams, utilizing advanced data tools to deliver insights that drive performance. With a strong emphasis on audience strategy and KPI definition, this position promises a dynamic work environment where your contributions will significantly impact campaign success. Join a forward-thinking agency that values innovation and teamwork.

Qualifications

• 4+ years of experience in a data planning or insights role.
• Strong knowledge of data tools and methodologies.

Responsibilities

• Developing audience strategies and defining KPIs.
• Delivering weekly reporting and performance dashboards.

Skills

Data Planning

CRM Systems

Data Analysis

KPI Definition

Campaign Measurement

Collaboration

Tools

GA4

YouGov

TGI

Job description

Contract - CRM Data Planner, London (City of London)

Client: Sphere Digital Recruitment Group

Location: London (City of London), United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description:

An exciting Market Agency in London is looking for a Freelance CRM Data Planner to join their team:

• Based in London
• 3 days in the office in London
• Initially until 27th June
• Start date: 5th May 2025
• £390 per day (Inside IR35)

The Job

As the CRM Data Planner, your responsibilities will include:

• Turning business questions into data-led strategies that improve CRM and campaign performance
• Developing audience strategies, defining KPIs, and supporting test-and-learn frameworks
• Delivering weekly reporting and performance dashboards to senior stakeholders
• Working across CRM, analytics, and data science teams to shape data infrastructure and campaign planning
• Using tools like GA4, YouGov, and TGI to uncover insights and optimise targeting
• Playing a key role in measuring success and refining loyalty, onboarding, and lifecycle campaigns

Requirements

• 4+ years' experience in a data planning, insights or strategy role (agency or brand side)
• Comfortable collaborating with media planners, creatives, and strategists
• Strong knowledge of data tools and methodologies, including experience with CRM systems
• Able to define KPIs, run campaign measurement, and communicate insights clearly
• Previous agency experience is essential

Apply Now

You can apply for the CRM Data Planner position now by sending us your CV or calling us today! Don't forget to register as a candidate too.

Amy Brown
Executive Consultant

Sphere Digital Recruitment currently has a variety of job opportunities across digital, so feel free to get in touch with us to find out how we can help. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender, or sexual orientation, and any other protected status as required by law.

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.